Advertising targeting the business consumer market can be a great tool, though is often found to be ineffective. However, properly implemented B2B SEM can generate a large ROI from businesses, and lift your company image in both the business and consumer market. This article outlines 10 mistakes frequently made in evaluating the success of these marketing campaigns, setting up the advertisements, and effectively targeting the business markets, with awareness and attention to each of these areas being able to improve the effectiveness of SEM.
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10 Common Mistakes In B2B Paid Search