Google’s Test My Site tool tells you how many visitors your website is losing

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In an increasingly mobile world, the speed of your website can be a major make-or-break point for any business. Estimates suggest most sites lose half or more of their visitors just while their page is loading because people aren’t willing to wait around.

So, how can you fix your site and make it lightning-fast? Google can tell you specifically what you need to do with its Test My Site tool, which just received a new set of features this week.

Now, the tool can tell you a number of things about your site, including:

  • Your site’s mobile speed
  • The number of visitors you may be losing
  • How you compare to the competition
  • Specific recommendations about how to make your site faster

To show just how effective it can be to make your site faster, Google points to a case study from a Nashville fencing company. According to Google, Yard Dog Fence Company managed to double its sales just by following the recommendations suggested by the Test My Site Tool, such as reducing image size.

The days of waiting around for minutes while a website loads are gone. These days, people are likely to leave if your page hasn’t rendered in five seconds or less. It may seem like a tough challenge to speed your site up that much, but the Test My Site Tool will give you an actionable list made specifically for your site. With that as a roadmap, you’ll be able to make the changes you need to supercharge your site, improve your traffic, and increase conversions.

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Share your message straight to your audience with Google Posts

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Wish you could put personalized messages into search results? Until now, the only way for you to get a specific message out to people finding your business was to send out tweets popular enough to get included or to publish paid search ads.

That’s all changing now, though. Google released a new feature this week called Google Posts for all businesses with a Google My Business Listing. With Google Posts, you can finally share your message on search results without the costs of ads or hit-and-miss nature of social media.

Any time you share a Post, it will appear in search results and Google Maps pages that include your business listing. The message will initially be just a small snippet, but searchers can expand it with a single tap to read more.

There are potentially limitless ways businesses can take advantage of the new feature. Specifically, Google suggests getting started by updating customers with information about new sales, upcoming events, and new product launches to build excitement.

In addition to your customized message, you can also include photos and custom calls-to-action to encourage making a reservation, signing-up for your newsletter, or linking to your latest special offer.

Google Posts are already available to any business with a verified Google My Business account. You can get started sharing your messages and customizing your listings now from any desktop, iOS, or Android device.

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Enjoy the thrill of fidget spinners with Google’s latest Easter egg

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It seems like everybody these days is going crazy about fidget spinners, especially teens. Well, you can save yourself a few dollars – if you haven’t already bought one. These “spinners” are now just a search away, thanks to Google’s latest Easter egg.

By searching “spinner”, you can play with a virtual version of the fidget spinners that are everywhere.

Technically, there are two different spinners available. There’s the classic spinner that’s become so ubiquitous it is getting banned in schools, as well as one with up to 20 spinning numbers. Aside from Dungeons and Dragons players who forgot their 20-sided dice, I’m not totally sure who that’s supposed to be for.

Fidget Spinner

Google’s fidget spinner functions pretty much exactly as you would expect. You can swipe either direction to send it spinning, or just tap the convenient “spin” button to watch the thing go. It will match however fast you spin it and stop when you tap.

Number Spinner

Unlike the fidget spinner, this option is more like something you’d see on a game show. You swipe to send it spinning, and it eventually comes to a stop on a specific number. You can choose to customize the wheel with between 2 and 20 numbers, making it a sort of limited number generator.

Whether you love or hate spinners, there’s no denying how popular they are. Once Google puts you in the search results, you know you’ve made it!

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Get a free website now, thanks to Google Website

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Do you have a website for your business? If you’re like 60% of small business owners around the world, the answer is no. Whether it is because you lack the expertise or can’t afford it, Google wants to help.

This week, Google officially released a simple one-page website builder designed to make getting your brand online quick, easy, and (most importantly) free.

The new feature, called “Website”, allows you to create and edit a basic website for your business in just a few minutes. You can even make your site on a smartphone, as well as from a desktop device or tablet.

Website is being touted as a new part of Google My Business, meaning you will have to sign-up and fill out business information before you can use the tool. However, this also makes the process of making a site easier, since Google automatically uses this information to fill out your website. From there, you can customize it with a selection of themes, pictures, and customizable text.

If you don’t already have a GMB listing for your business, Google will automatically ask if you’d like to create a site when you sign-up. Those with existing listings on GMB can click the “Manage location” tab and select Website from the menu to get started. You can also skip right to making your website by clicking here.

The process is extremely simplified. Google will walk you through the steps and you can spend as much or as little time as you want tweaking your page before publishing it onto the web. You don’t even have to worry about hosting.

Any sites made with Website will have a URL following the structure “yourcompanyname.business.site” by default, but you can also purchase a custom domain through Google My Business within the Settings menu.

Once your website is online, any changes you make to your GMB listing will automatically be applied to your website as well.

Of course, the tool is designed to be used for very basic websites and lacks many of the features you would expect from a more comprehensive website management system. You won’t be able to create additional pages to highlight specific products or services, let alone operate a blog or robust sales page. On the upside, having a simple website for free is still better than nothing at all.

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Google’s Search Results Get Up Close and “Personal”

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Google’s decision to constantly make their search results more personalized for every user has often been criticized for veering into the “invasion of privacy” area from time to time. Its latest experiment takes that to the extreme, with a whole new tab devoted just to you.

The search engine now allows you to filter search results for your personal information collected from Google’s apps, including Gmail, Photos, and Calendar.

The new experiment can be found for most users by clicking “More” on the search results page, which will drop down a list of search options. Click “Personal” and you’ll find only information directly related to yourself, such as events you have in your calendar or recent emails.

Most of this isn’t too eye-raising. It could even be useful in the right circumstances. Where it starts to get weird is when you search for pictures. The personal search feature finds photos that are not necessarily on the device you’re using. It also finds pictures based on the content, even when you haven’t labeled the picture.

To give you an example, I’ve taken a lot of photos of my cat on my phone. I’ve never labeled any of them as being of my cat or shared them to my computer. But, when I search “cat” within the results, I am shown my collection of pictures of my cat Magnitude.

Like this picture

The tool can also be used to find photos of people you know on your phone, as Kevin Murnane reports for Forbes.

Unsurprisingly, the “Personal” search results tab also includes ads at the bottom of the page. Reports vary between one and three ads on any personal page.

Since it is just an experiment, there is no telling whether the feature is around to stay. It first appeared a few days ago, but went offline for a period before reappearing today. It has only been spotted on Chrome for desktop devices, but it could be rolled out to other devices at some point. It could also be removed entirely, if people respond negatively to having Google snooping through their emails.

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Google issues a strong warning against using guest posts for links

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Guest posting has become a staple of online marketing. It allows you to get those coveted links that will help you rank higher on search engines AND spread your message to a wider audience. Plus, it makes you look like a bigger authority in your field.

Unfortunately, when there is something that good, people will always try to take advantage of it. There has been a rise recently in the sites using guest posts to spread spammy links or cheat their way to higher rankings. It has become such a problem, Google had to issue a staunch warning to anyone trying to misuse guest posts.

As Google explains:

Google does not discourage these types of articles in the cases when they inform users, educate another site’s audience or bring awareness to your cause or company. However, what does violate Google’s guidelines on link schemes is when the main intent is to build links in a large-scale way back to the author’s site.

The search giant does specify a few factors you should be wary of when guest posting:

  • Stuffing keyword-rich links to your site in your articles.
  • Having the articles published across many different sites; alternatively, having a large number of articles on a few large, different sites.
  • Using or hiring article writers that aren’t knowledgeable about the topics they’re writing on.
  • Using the same or similar content across these articles; alternatively, duplicating the full content of articles found on your own site (in which case use of rel=”canonical”, in addition to rel=”nofollow”, is advised).

Basically, if you are doing guest posting in good faith, you probably aren’t in danger. You have to go out of the way to start using spammy practices or pumping out low-quality content. However, if you are breaking any of these rules you put yourself at risk of being punished and losing your high rankings.

Conversely, if you are being harassed by a spammy content creator to publish bad content, Google says you can submit a complaint via the spam report form.

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Google creates faster ads using AMP technology

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Google has been using its Accelerated Mobile Pages technology to deliver content almost instantaneously for over a year, and now it is starting to spread the technology to new areas of its platform.

Specifically, Google says it is beginning to use AMP technology to speed up search ads in two different ways.

Firstly, Google AdWords is launching a beta program allowing advertisers to create landing pages using Accelerated Mobile Pages. The result is a faster transition from seeing the ad to being able to convert, and less chance of someone leaving because they get tired of waiting for your site to load.

Secondly, Google is boosting all ads across the entire Google Display Network by automatically converting them to a new AMP ad format. As of today, the search engine has already converted a “significant” number of ads across its display network.

Google says its new AMP ads load 5 seconds faster than regular ads without any visual changes. This way, ads on AMP pages can load just as quickly as the content, creating a more seamless experience.

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7 Ways To Boost The Performance of Your Google Shopping Ads [Infographic]

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Retailers are increasingly relying on Google Shopping Ads to promote their products and increase sales. In fact, some estimates suggest more than half of all retailer ad spend in the US is spent on Shopping Ads.

However, the increased popularity is making it harder than ever to compete within Google Shopping listings. With so much competition, how are you supposed to guarantee your products will show up for interested searchers?

Well London ad agency Cliqteq has some answers for you. With their helpful infographic, you can learn seven great ways to boost your Google Shopping performance and get even more attention with your ads:

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Google Adds New Security Warnings On Pages With Forms Or Search Boxes

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Do you have a search box or form on your website? Are you still using HTTP for your site? If so, you may want to begin the process of switching to HTTPS sooner rather than later.

Google says it is preparing to launch new efforts within their Chrome browser to encourage webmasters to migrate to HTTPS, the newer, more secure security certificate for websites. Beginning I October, the browser will begin showing warning messages to visitors on pages with search boxes or forms.

As Google says, “[in] October 2017, Chrome will show the ‘Not secure’ warning in two additional situations: when users enter data on an HTTP page, and on all HTTP pages visited in Incognito mode.”

You can preview what the warning will look like in the gif below:

 

The warnings are just the latest effort by Google to encourage the adoption of HTTPS. Just recently, Chrome warned webmasters that pages with logins are now required to use HTTPS.

The end goal for Google is to mark any web page using HTTP as insecure, but it could be a lengthy process.

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Over Half Of Front Page Google Results Now Use HTTPS

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HTTPS
Between the countless public hacks, identity thieves, and an increasing awareness of how vulnerable personal information is, protecting customer’s personal data has become a hot-button topic over the past year.

Perhaps this may be why an increasing number of sites are switching to the more secure HTTPS web security protocol. In fact, a new report from Moz suggests the more than half of first page listings on Google are using HTTPS.

While Google has suggested site security could potentially influence a website’s ranking, Moz says the steady growth of HTTPS suggests the rise is more likely attributed to sites making the switch – not an algorithm update. Google has also stated that it has no plans to increase the weight of HTTPS on rankings in the future.

To verify the findings, Moz worked with Rank Ranger who produced almost the exact same results using its system.

Dr. Pete Meyers, who reported the findings for Moz, believes up to 65% of front page results on Google could be using HTTPS by the end of the year. This is entirely possible, given that Chrome is set to begin marking non-HTTPS pages as non-secure if they ask for personal information such as a password or credit card information.

Interestingly, the growth of HTTPS appears to be fairly equal across markets. The results suggest approximately half of the biggest names in Google search results have adopted the security protocol, while newer pages are using HTTPS because it is inexpensive and easy to use.

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