Google is making some changes to protect users’ sensitive information online, and it could lead to your site being marked as non-secure by Google’s web browser at the end of this month.
Google released a warning that as of the end of January 2017, Chrome will mark sites without HTTPS as non-secure if they collect private information like passwords or credit cards.
“Enabling HTTPS on your whole site is important, but if your site collects passwords, payment info, or any other personal information, it’s critical to use HTTPS.”
The company has encouraged implementing HTTPS in the past by making it a (very minor) search ranking signal. Now, from the sound of the alert, the company says an entire site will need to be HTTPS if any pages collect payment or sensitive information.
Switching over to HTTPS is an easy process, but you should begin preparing to make the switch now if your site fits the criteria. Otherwise, you are likely to be flagged as non-secure in February and lose a large amount of your web traffic.