Leave it to Matt Cutts to always be there to clear the air when there is an issue causing some webmasters confusion. One webmaster, Peter, asked Matt Cutts whether geo-detecting techniques is actually against Google’s policies, as it is common for websites to be designed so that users are given the information (price, USPs) most […]
Facebook announced yesterday via Facebook for Business News that they have created a new platform which will allow advertiser to create ads and influence their impact more easily, as Kelsey Jones reported. The news release said that Facebook has received feedback from advertisers wanting to create ads based on their overall goal or objective, not […]
Most of the changes we see to Google are relatively minor. The average user might notice that the layout is a little different, or the ads are in a new place, but in general most of the massive changes to Google occur under the hood, in their search ranking and spam fighting algorithms. But, as […]
Have you noticed a difference using Google on your smartphone this past week? Last week Ilya Grigorik, a Google developer advocate, announced Google was making a tiny tweak which should speed up mobile search on both Safari and Chrome by 200-400 milliseconds. The company implemented an attribute called <a ping>, which allows them to basically […]
Many considered it only a matter of time before advertising would find its way onto Instagram, since Facebook purchased the app. However it took much longer than most expected. Instagram has remained ad-less until now, but over the next few months you will finally see that change. Instagram announced late last week that advertising would begin […]
It remains incredibly unclear what Google’s thoughts or plans are for PageRank, as Matt Cutts, Google’s head of search spam, commented on Twitter yesterday that there won’t be any updates to PageRank or the toolbar anytime before 2014. Neils Bosch asked the esteemed Google engineer whether there would be an update before next year, to […]
AdWords Editor is one of the best tools available for editing and building out campaigns and ad groups, but it has its limits. For example, it would be convenient to be able to break up an ad group, clone a campaign, or copy keywords right into the Web UI. Thankfully, now you can, as Ginny […]
Facebook is revamping its News Feeds ads as part of their continuous efforts to make advertisements on their site more relevant to users. They released an announcement late last week stating, “When deciding which ad to show to which groups of people, we are placing more emphasis on feedback we receive from people about ads, […]
Do you remember last year when Bing aggressively marketed their “Bing It On” challenge? Back then, Bing also made the claim that searchers prefered Bing in the blind test 2:1. Now, a recent study from the “Freakonomics” blog harshly disputes Bing’s claims as well as strongly critiquing their marketing of the study as possibly constituting […]
Typography has become a fundamental part of design in every way, even making its way into web design over the past few years. You can’t just spill out words and letters onto a page and expect it to look good, and designers have turned the art of making typography look great into a science over […]
