Just as with any field, there are plenty of supposed SEO experts who are more than happy to offer your services and guarantees they can’t back up in order to get you to sign a contract. There are a few different ways these scammers operate, but when it boils down to it they all promise […]
Google AdWords announced yesterday a major reporting update to conversion tracking called Estimated Total Conversions will be rolling out over the next few weeks. The new feature provides estimates of conversions which take place over multiple devices and adds this to the conversion reporting we are already accustomed to. Once enhanced campaigns launched earlier this […]
Last week SEO and online marketing professionals all had a collective freakout as keyword data stopped showing up in Webmaster Tools. They even made memes! Well there is good news, Google has said the issue was an unintended bug, and should be fixed soon. Google made a very public switch to secure search last week, […]
Google made some changes to how you can design display ads to help ease the challenges advertisers and SEM agencies have been complaining about for what seems like forever. Today they rolled-out Ready Image Ads within AdWords, which aims to make it easier to create ads for multiple sizes that look good across all devices. […]
As it comes time to prepare for business strategies going into the next year, many are wondering exactly how much they should be planning for in their SEO budget. Well, there is good news and there is bad news. The good news is SEO continues to yield great returns on your investment. The bad news […]
Logo design is one of the most deceptively difficult jobs in all of design. It sounds so easy, pick a font, type out the company name, and maybe underline or circle it. There are designers out there who really do think that way. But, if you actually care about delivering a quality product, its much […]
What’s the best way to rank highly right now, according to Google? Most SEO professionals would say some one of two things. Creating a quality site will get your site ranked highly, and quality content is the most powerful way to improve the quality and value of your site. According to Ryan Moulton, a software […]
Every year innocent and not-so-innocent searchers end up getting infected or attacked by high risk malware attacks which can harm your computer or steal your personal information. How do these people get tricked? It seems innocuous, but searching for your favorite celebrity can put your computer at high risk for attack if you aren’t careful. […]
Online advertising could possibly become even more profitable over the next few years as it appears consumers’ trust in ads that show up in search engine results, online video, and social networks appears to be on the rise. A recent report from Nielsen, Truth in Advertising 2013 found that 48 percent of consumers trust these […]
Often, online marketers talk about search engine optimization (SEO) and social media marketing as if they are entirely separate. However, online marketing is often better perceived as a complex interconnected system which is best met with a more holistic approach. SEO and social media are especially compatible bed fellows and if you get the two […]
