Smartphones have revolutionized how we browse the web, but most browsing still happens within the same web browsers we have all grown accustomed to. For the most part, we do our searches and actual browsing from Chrome, Safari, or Firefox, while we limit our apps to games, reading the news, or taking care of business. […]
If you have been reading up on SEO, blogging, or content marketing, chances are you’ve been told to “nofollow” certain links. If you’re like most, you probably didn’t quite understand what that means, and you may or may not have followed the advice blindly. But, even if you’ve been using the nofollow tag for a […]
Google is always making changes and updates, but it seems like the past couple weeks have been especially crazy for the biggest search engine out there. There have been tons of changes both big and small, but best of all, they seem to all be part of one comprehensive plan with a long term strategy. […]
A couple weeks ago, Google released an update directly aimed at the “industry” of websites which host mugshots, which many aptly called The Mugshot Algorithm. It was one of the more specific updates to search in recent history, but was basically meant to target sides aiming to extort money out of those who had committed […]
Advertisers on Facebook won’t have to go through demand-side platforms (DSPs) to manage their retargeting campaigns for much longer. According to Search Engine Watch, Facebook is creating new retargeting options that won’t force you to go through FBX (Facebook Ad Exchange) or any other platform other than Facebook’s own interface. Up until now, Advertisers using […]
There have never been more opportunities for local businesses online than now. Search engines cater more and more to local markets as shoppers make more searches from smartphones to inform their purchases. But, in the more competitive markets that also means local marketing has become quite complicated. Your competitors may be using countless online tactics […]
Google’s Carousel may seem new to most searchers, but it has actually been rolling out since June. That means enough time has past for marketing and search analysts to really start digging in to see what makes the carousel tick. If you’ve yet to encounter it, the carousel is a black bar filled with listings […]
Google made waves last week when they announced the expansion of how “Shared Endorsements” are used in ads, as well as the change to their terms of service to reflect this. The funny thing is, most people don’t understand what is actually changing. The majority were simply confused when they heard that Google was implementing […]
Bing gave people more control over what shows up about them online last week when they partnered with Klout to create Bing Personal Snapshots. Personal Snapshots are an extension of the previously implemented People Snapshots, but it functions to give you some say in how you appear within the Snapshot column on Bing. Bing and […]
It seems like everything looks different over at Google these days. Not only has their logo subtly flattened out, but the way we see a significant number of searches has been greatly altered with the introduction of the Google Carousel. Now, AdWords seems to be following suit as reports have started to come in of […]
