It remains incredibly unclear what Google’s thoughts or plans are for PageRank, as Matt Cutts, Google’s head of search spam, commented on Twitter yesterday that there won’t be any updates to PageRank or the toolbar anytime before 2014.
Neils Bosch asked the esteemed Google engineer whether there would be an update before next year, to which Cutts responded, “I would be surprised if that happened.”
@NielsBoschh I would be surprised if that happened.
— Matt Cutts (@mattcutts) October 6, 2013
According to Search Engine Land, it has been over 8 months since the last Google Toolbar PageRank update, back on February 4, 2013. Many have proclaimed the toolbar dead, but Cutts has personally defended the toolbar on a Webmaster chat within the past year, and said the toolbar won’t be going away.
However, as Cutts himself explained, Chrome doesn’t have a PageRank extension, Google dropped support for Firefox in 2011, and Internet Explorer 10 doesn’t support toolbar extensions. It seems clear there will be less and less of an audience for the toolbar, so its relevancy and use will likely taper off until it just kind of disappears.
It is always possible that Google might put out a surprise update next year, but don’t expect PageRank to be around forever.