Meta’s Version of Twitter is Here and It’s Called Threads
Meta is launching a new app called Threads that is set to challenge Twitter following Twitter CEO Elon Musk’s repeated blunders.
Entries by Taylor Ball
Google Gives Advertisers More Control Over Where Their Ads Appear With Brand Exclusions and Restrictions
Google is giving advertisers more control over where their ads appear in Search with two new features that have only been available to a small number of advertisers previously.
Again, Content Word Counts Don’t Impact Google SEO
Google Search Liaison, Danny Sullivan, once again took to Twitter to dispel a longstanding myth about word counts and SEO.
LinkedIn to Test Targeted Ads During Streaming Content
LinkedIn is testing a new ad product that allows advertisers to reach LinkedIn’s 930 million users as they watch TV or movies at home.
Instagram Broadcast Channels Roll Out To All Users
Meta CEO, Mark Zuckerberg, revealed this week that Instagram Broadcast Channels will soon be available to all Instagram users around the world. Instagram Broadcast Channels are private, one-way messages to either your followers or paid subscribers, making them a new way to reach your followers with text, photos, videos, polls, and even voice messages no […]
Twitter’s US Ad Revenue Plummets 59% From Last Year
A recent internal presentation suggests that advertisers continue to flee Twitter despite the recent replacement of Elon Musk as CEO
Microsoft Advertising Will Only Run Ads By Verified Advertisers Starting August 1
Effective August 1st, Microsoft Advertising will stop running ads from anyone who is not a verified advertiser.
Google’s E-Commerce Service Merchant Center Is Becoming Merchant Center Next
Google is transitioning its popular e-commerce service Merchant Center to a new, easier-to-use tool called Merchant Center Next.
TikTok, Instagram Reels, and YouTube Shorts Dominate Short-Form Videos In Their Own Ways
The past few years have seen a meteoric rise in the popularity of short-form video content with TikTok and a wave of imitators driving interest in bite-size videos that can be easily consumed on smartphones. Now, a recent study by Social Insider shows that just three platforms have set themselves apart as popular social networks […]
Google Is Introducing Two New Goal-Based Ad Campaigns For Video Ads
Google is adding two new campaign types for video ads aimed at driving video views or generating demand.
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