X is Sending Less Referral Traffic Compared To a Year Ago
Under Elon Musk’s leadership, X (formerly Twitter) has been sending significantly less referral traffic to publishers
Entries by Taylor Ball
Has The New Bing Search Taken Any Search Share From Google?
Bing made quite the splash six months ago, with the launch of its new AI-powered search experience using Bing Chat. New data, which Microsoft disputes, suggests the search experience may have failed to make much of a lasting impression.
New Instagram Test Asks “Are Four Ads At Once Better Than a Single Ad?”
Instagram is testing a new ad format that combines four ads from competing businesses into a single ad unit.
Google Business Profiles Now Let Brands Include Links To Social Profiles
Google is finally allowing brands to naturally add social media links within their Google Business Profiles. The move comes following years of frustration from website owners, as other search engines like Bing have allowed similar links and more advanced social media integration for years. Now, any business with a Google Business Profile (formerly Google My […]
Google Says There Is No SEO ‘Penalty’ For Old Content After CNET Pruned Thousands of Old Pages
A recent article from Gizmodo has lit up the world of SEO, drawing a rebuff from Google and extensive conversation about when it’s right to delete old content on your website.
New Google Analytics 4 Report Identifies Your Most Engaged and Profitable Audiences
So long as you’ve had at least one user in a specified time period, the report will provide details that make it easier to define who your most effective audience is.
Twitter Is Rebranding to “X”
Elon Musk is continuing to remake Twitter as he wants it with the biggest change yet – an entirely new brand name – X
The Washington Post Releases Its Own SEO and Web Performance Guidelines
The Washington Post announced it has released the SEO and Web Performance guidelines it uses for others to see.
Instagram Threads Introduces First Paid Promotion Tools
Instagram’s new Twitter rival, Threads, announced it is launching tools to let marketers develop their own paid promotion opportunities.
Study Suggests TikTok Is Losing Ground In 2023
Fewer people are using TikTok compared to last year and the social network is losing ground as an e-commerce search engine, according to a new study.
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