The latest update to Google My Business’s listings makes product catalogs even more powerful by displaying them in both desktop and mobile search results. Since October 2018, when they were first introduced, product catalogs on Google My Business would only appear in mobile search results. To add your products to your own listing, all you […]
Often, businesses think of SEO and online advertising as being entirely separate. They may feel like they need to choose one or the other. However, a new study from WordStream shows that most experts agree that SEO and advertising work best together, not apart. The new data published in WordStream’s report on the online advertising […]
LinkedIn is expanding its ad targeting options to allow advertisers the ability to better target their ideal audience. The professional social platform has launched lookalike audience targeting which allows you to create an ad audience similar to your dream customer. As the company says in their announcement: “LinkedIn’s lookalike audiences combine the traits of your […]
Instagram is launching a new in-app checkout feature for a limited number of brands which will let users make purchases without ever having to leave the app. For now, the new feature is limited to just 23 big-name brands like Adidas, Burberry, and MAC Cosmetics, but the company says it will be expanding the feature […]
Google’s “Shopping Ads” will start appearing within Google Images search results by default, as the company announced recently in an email to advertisers. In the past, it was possible to display your shopping ads in Google Images by manually opting-in to the Search Partner Network. This is because Google Images was previously a part of […]
Pinterest is making it easier for brands and consumers to connect with a number of new tools aimed at getting more products in front of interested viewers. The company announced a slew of new updates designed to improve personalized results for users and make browsing products and brands better than ever. “These updates help retailers […]
Google’s call-only ads are an incredibly powerful tool for companies who primarily do business through the phone. Not only can they get your phone to ring when nothing else will, they are entirely trackable so you will know when your ads drive calls and where those calls come from. Now, Google is making the ads […]
In mid-2018, Google’s web browser Chrome made a small tweak to help users know how safe a specific site was. Specifically, it added a tag in the search bar flagging any site that had not updated to HTTPS as “not secure”. Now, with the help of a new survey from the agency John Cabot, we […]
Unless you are regularly keeping an eye on your site’s analytics, you might never know when you suddenly lose a ton of traffic or clicks. That is somewhat changing, however, as webmasters can now be notified to sudden drops in clicks through Google’s Search Console. Search Console is now sending alerts to webmasters when it […]
Google My Business has released a new way for business owners to respond to online reviews, giving increased flexibility to when and where you can reply after a review. Now, you can reply to your business reviews from your listing in Google Maps from any desktop device. In the past, replying to reviews was only […]
