After years of speculation and debate among SEO experts, Google has finally clarified that audio versions of blog content are unlikely to help SEO or directly improve search rankings. Despite that, representatives from the search engine suggest it may still be worthwhile to provide audio versions of blog content for users’ sake. What Google Says […]
Gen Z and other young consumers are shifting towards relying on Instagram and TikTok, while older consumers stick with Google
Meta is gradually introducing the ability for accounts to run ads on its Threads app, allowing brands to reach the app’s 300 million monthly active users with their promotions. The move lets select advertisers easily bring ads from other Meta-owned platforms like Instagram and Facebook over to the newer Threads platform. The limited test is […]
A new study has revealed the factors that Google Shopping uses to rank products. By assessing over 5,000 Google Shopping keywords, Jeff Oxford from 180 Marketing showed what factors matter the most to the e-commerce search engine and how brands can improve their own rankings. Website Authority Matters The study found that website authority strongly […]
According to Brendon Kraham, the vice president of global search ads and commerce, Google Ads is gearing up for an AI-led “seismic shift” in how people use the internet. In an interview with MediaPost, Kraham recently discussed Google Ads’ plans for 2025 including how it plans to adapt to the growing integration of AI in […]
In a wide-ranging interview with The New York Times, Google CEO Sundar Pichai said he expects that search will “change profoundly” in 2025 led by advancements in AI and increasing competition from AI search, social media, and hardware advancements. Below, we’ve collected highlights from the interview that may give us a peak at Google’s plans […]
If your website has seen a big drop in traffic within the past month, there is a chance you’ve been hit by the latest Google core update. The update started rolling out on November 11 and has now been confirmed to be finished as of December 5, 2024. Compared to other core updates, this one […]
When searching on Google Maps, users will now see highlighted similar or relevant products from nearby stores, the company announced recently. As Google put it: “Now, you can search in Google Maps for items like pickleball rackets, board games, ice cream makers, and more to find nearby stores that have them in stock so you […]
LinkedIn’s increasing focus on video content appears to be paying off, providing better engagement and new opportunities for marketers on the platform to reach their audience. Since expanding its options for video content, LinkedIn has claimed that videos get five times the engagement of text posts. While a new analysis from AdWeek expert Caroline Giegerich […]
Google is expanding its Travel Feeds feature for Search Ads, letting hotel ads include more detailed information from their feeds in ads.
