Meta Tests Running Ads On Threads
Meta is gradually introducing the ability for accounts to run ads on its Threads app, allowing brands to reach the app’s 300 million monthly active users with their promotions.
The move lets select advertisers easily bring ads from other Meta-owned platforms like Instagram and Facebook over to the newer Threads platform. The limited test is the first step towards fully introducing ads to the app.
How It Works
Selected advertisers in the US and Japan can now start running ads on Threads using Ads Manager by simply checking a box in their campaign.
Those with access are currently limited to promoting image ads within users’ home feeds.
You can see what this looks like below:

According to a support page, the ads will be targeted based on user activity across Threads and Instagram, including the posts you interact with, data related to your email address, and “your data from off Meta technologies.”
Why You Should Care
While this is limited to a select number of advertisers, it is the first step towards full ad offerings for Threads as it cements itself as a viable alternative to X.
In its announcement. Meta said, “As we learn from this test, we will monitor to see how it’s going before filling out more broadly.”
Meta also says that its internal data shows that three out of four users on Threads are already following at least one business. This indicates that they are receptive to branded content and discovering new brands on social media.
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