YouTube is giving creators a new tool that makes A/B testing titles for their videos easy. This means any creators with access to advanced features will be able to guarantee they are using the most engaging titles that drive the most clicks using real-world data. YouTube announced that the feature, previously only available to a […]
LLMs.txt files, an increasingly popular method to improve visibility in AI search, may not be as effective as previously thought.
Automated tools and audits can be essential parts of your online marketing toolkit when used to get a more complete view of your site, but Google’s Martin Splitt cautions sites from relying too heavily on these tools. In a recent Search Central Lightning Talk, Splitt – a member of Google’s Search Relations team – emphasized […]
Google VP of Search, Liz Reid, recently spoke with The Wall Street Journal in a revealing interview focusing on the company’s approach to content as AI becomes more deeply integrated in both its search engine and society at large.
YouTube is making it easy to track mentions of your brand across its platform – including paid ads, collaborations, and organic content – all in one place. The new Brand Pulse report tracks brand mentions across the entirety of YouTube in real-time, giving you a full view of your brand’s presence on the platform. In […]
Google has recently added two new widgets that online stores can use to verify they are reliable sellers and win over online shoppers.
TikTok says its Search Ads campaigns help drive big increases to both engagement and purchases as its search engine grows in popularity.
Google is giving online retailers new tools to highlight special offers and benefits to their most loyal customers. The new “loyalty offerings” available in Google Ads and Merchant Center add specialized tags to product listings that showcase special member pricing and shipping benefits. According to Google, 61% of American adults say loyalty programs that are […]
Google’s Gary Illyes recently explained that Google’s search engine treats AI-generated images essentially the same as any other images.
While AI overviews upend much of how we look for information online, marketers have been split on how to respond. Some say that traditional SEO is all that is necessary to get your site cited by Google’s AI overviews, while others have been arguing that a new “SEO for AI” is needed. Now, Google has […]
