Google is giving AdWords’ price extensions a makeover this week to make prices even more prominent in search results, according to an announcement Monday.
Price extensions are one of Google’s many extended ad formats designed to highlight individual products and services and allow searchers to easily compare prices.
The extension was first released in July as a simple list, similar to how sitelinks are displayed. Now, Google has redesigned the extensions to appear in a card carousel near the top of search results. You can get a preview what these cards look like in the tweet AdWords released to announce the change:
— Google Ads (@GoogleAds) November 14, 2016
The 10 languages included in the release are English, Dutch, French, German, Italian, Japanese, Polish, Portuguese, Russian, Spanish and Swedish.
While the new price extensions put the emphasis on cost, it is also useful for highlighting your brand, events, products, and related services. The ad format includes a header, description, and price.
Unlike some ad formats, price extension ads don’t direct users to a landing page. Instead, they serve as direct links to sales pages for the specific item highlighted.
The best part of this redesign is that price extension ads now take up even more valuable space at the top of search results, without costing any more than a typical ad. That means you get to make an even bigger splash without costing you anything extra.