This shouldn’t come as too much of a surprise, but it’s looking like newspaper advertising sales are dropping, and dropping hard. The fact is that more and more people are turning their advertising online.
The reason for this is because more people are using the web now for almost everything – if you consider it, it makes sense. If you want to check to see when a movie’s playing, you go online. If you want to find directions to a new address, you go online. If you want to find the best place to buy a new set of speakers, you go online. If you want to check your bank account, you go online.
More and more people are starting to turn towards doing everything online – it makes sense, since you can do a large variety of things in one place. Since this is where things are going, more companies are starting to turn their marketing budgets to the online world to connect more with people.
It makes me excited to see, mainly since I feel like I have an inside scoop on what’s going on for marketing online (since I spend every day working with it). I do think it’s going to mean more and more businesses will be turning to put their focus online. The drop in advertising sales for newspapers means it’s a sign of the times changing, and it’ll be interesting to see where things progress from here.