The tablet market looks like it is getting crowded from a distance, but the data from a new study from mobile publishing platform Onswipe suggests there really is no contest as to what tablet is driving meaningful amounts of web traffic.
According to Onswipe’s study, the iPad is the source of a whopping 98 percent of all tablet based traffic. Now, before the Android lovers begin sharpening their pitchforks, this data is supported by other recent studies as well.
The data also shows that iPad owners spend more time online per session compared to their iPhones, and are more active. Also interesting is the iPad creates more traffic than iPhone and Android devices combined, despite there being hugely more iPhones and Androids out in consumers’ hands.
Slowly, we are beginning to see a trend in mobile browsing, and what is resulting is a very complex picture, despite these seemingly clear-cut findings. Onswipe also found that Kindle Fire users spend more time with their devices than iPad users, however they do not spend as much time online for obvious reasons.
Marketing Land has some graphs to help you visualize the Onswipe’s findings.