Not all that long ago, Vine was one of the fastest growing social apps on the market. The app made its name with short looping videos and a large community that took advantage of the medium to create comedy and even frights.
Since being acquired by Twitter, however, the app has gradually lost its place in the social world as other platforms like Instagram and Snapchat have incorporated their own video features. So, perhaps it is unsurprising that Vine has announced it will be ceasing operations and shutting down in the near future.
According to a post shared on Medium, the website and app for vine will remain online so that users will have time to download their Vines and mourn the loss of the app as a community.
The statement didn’t give any firm timeline of when Vine will fully shut its doors, or any explanation as to why Twitter has decided to shutter the app. It is possible Twitter could possibly choose to integrate the app capabilities entirely within its own platform, but so far the company hasn’t made any indication that it plans to do so.
Back in 2012, shortly after it was bought out by Twitter, Vine was sitting as the number 1 app on the iTunes app store and had a consistent 200 million active users. However, the rise of live video and new video features on competing platforms have pushed Vine out of the crowd. According to data from App Annie, Vine is currently sitting at number 284 in the iTunes app store charts for free apps.
Analysis also suggests year-over-year worldwide downloads of the Vine app have been consistently declining across both the Apple App Store and Google Play.
For what it’s worth, Vine co-founder Rus Yusupov only tweet in the wake of the news suggests he regrets letting Twitter take over the company.
Don’t sell your company!
— Rus (@rus) October 27, 2016