Tag Archive for: product listings

Amazon Launches New AI Tool To Generate In-Depth Product Listings From a Few Keywords

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Online retailers who hate trying to come up with compelling product listings for all your products can breathe a sigh of relief. Amazon is making it easier to develop engaging and attractive product listings with a new generative AI tool. 

As was revealed at the recent Amazon Accelerate event, the new AI tool can craft product listing details including product titles, bullet points, and descriptions using large language models (LLMs). 

Retailers only need to provide a short description (it can even just be a few keywords) and the AI system will generate in-depth product details. 

As Robert Tekiela, vice president of Amazon Selection and Catalog Systems, said in the announcement:

“With our new generative AI models, we can infer, improve, and enrich product knowledge at an unprecedented scale and with dramatic improvement in quality, performance, and efficiency.

Our models learn to infer product information through the diverse sources of information, latent knowledge, and logical reasoning that they learn.

For example, they can infer a table is round if specifications list a diameter or infer the collar style of a shirt from its image.”

While early feedback for the tool is reportedly very positive, brands are still encouraged to review their product descriptions before using them in product listings.

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Google Shopping Gets New Visual Overhaul on Desktop

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Google is updating its online shopping features on desktop with a new focus on visual elements including an increased focus on product images.

The company released a screenshot as an example so you can see how product search results start with a row of thumbnail images.

As users scroll down the page, they will also see details about pricing, user reviews, and ratings for specific products included in the result,

When clicked on, the product listings bring up a panel with more information and links to purchase the product from different retailers.

Most importantly, the panel does not interrupt your browsing process and users can immediately resume shopping from where they left off.

As before, users can also filter product results using a number of categories including brand, type, retailer, and discounted products.

The announcement says about the overhaul:

“Whether you’re looking for clothes, electronics, beauty products or home goods on desktop, you’ll see a more visual feed of shopping results that includes products, brands, articles and videos from across the web.”

Additionally, Google says these product results and search filters are all dynamic, so they will continuously be updated to include the newest products, popular retailers, and up-to-the-minute discounts.

The new Google shopping update is already rolling out to all users and should be available to everyone within the next few days.

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Google My Business listings now show product catalogs on mobile and desktop

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The latest update to Google My Business’s listings makes product catalogs even more powerful by displaying them in both desktop and mobile search results.

Since October 2018, when they were first introduced, product catalogs on Google My Business would only appear in mobile search results.

To add your products to your own listing, all you have to do is upload a form in the ‘Products’ tab called to the product editor. Once added, all items in your catalog will be eligible to show in results for relevant searches that bring up your Google My Business page.

The catalog appears within the ‘Products’ tab of your GMB listing shortly after uploading it.

As always, the new GMB feature is free to use with your Google My Business account. The only requirement is that you have claimed your business listing.

While the new feature does bring product catalogs to desktop search results, they are still not viewable directly within Google Maps. To view the listing from there, you will have to click to specifically view a business’s local listing.

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