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Pinterest is launching a new tool called Pinterest Trends which will help you see what the hottest search terms have been over the past 12 months, along with info showing when the search terms peaked.

As the company announced, the new feature is in beta, but began rolling out earlier this week.

How Trends Can Help Your Marketing

Marketers and brands have been relying on Google Trends for years to track what the most popular search terms over time, especially surrounding seasonal events. Although Pinterest’s version of this feature doesn’t seek to reinvent the wheel, it does provide another set of compelling data which could be particularly useful for businesses in the fields Pinterest tends to cater to – such as cooking, decorating, fashion, and self-care.

As Pinterest continues to grow into one of the most dominant social platforms available, insights like this will be useful for brands looking to plan their campaigns ahead of time.

The company said as much when describing their goals with the tool:

“Pinterest Trends will help brands get deeper insights into planning behaviors on the platform, and allow  them to allocate budgets to campaigns during various planning stages. It will also validate assumptions about emerging trends, refine search queries with the aid of auto-complete suggestions, and help advertisers find a list of keywords to include or avoid while planning media campaigns.”

For example, the company says that Tastemade and Albertsons were given early access to the tool and have both used the data to create successful boards and campaigns on the site.

Year in Search

Google has finally released its annual year in search list, breaking down the biggest stories and searches of the past year. As usual, it is broken down into several categories and countries, making it easy to see what was trending in 2016 in your area or around the world.

Google’s Top 10 Worldwide searches of 2016:

  1. Pokémon Go
  2. iPhone 7
  3. Donald Trump
  4. Prince
  5. Powerball
  6. David Bowie
  7. Deadpool
  8. Olympics
  9. Slither.io
  10. Suicide Squad

The top searches for the US are almost identical, except for a few changes. “Powerball” bounces up to the top slot, because it can only be played in America. Meanwhile, “iPhone” slides entirely off the list.

Google’s Top 10 US Searches of 2016:

  1. Powerball
  2. Prince
  3. Hurricane Matthew
  4. Pokemon Go
  5. Slither.io
  6. Olympics
  7. David Bowie
  8. Trump
  9. Election
  10. Hillary Clinton

While the iPhone 7 didn’t make the top US searches, it does lead the worldwide top tech searches of the past year. Apple also dominates 3 of the top 4 searches for consumer technology. Considering its recent reveal, it is also somewhat surprising to see the Nintendo Switch also makes the list at number 9.

Google’s Top 10 Consumer Tech Searches Worldwide:

  1. iPhone 7
  2. Freedom 251
  3. iPhone SE
  4. iPhone 6S
  5. Google Pixel
  6. Samsung Galaxy S7
  7. iPhone 7 Plus
  8. Note 7
  9. Nintendo Switch
  10. Samsung J7

Of course, there are plenty more interesting categories in Google’s Year in Search 2016 to look through including beers, fashion designers, GIFs and much more. Check out the lists for yourself.

yahoo_logo_detail

Want to know what everyone will be searching for this spring ahead of time? Yahoo claims to have the answers in their newly revealed list of top search trends for this spring. Using search data from last year and recent months, Yahoo uncovered the top trends in search to keep an eye on this season.

These are the top search trends for spring 2016, according to Yahoo:

  • DIY: Spring is the season of house improvement projects, which means people are searching for “how to” tips for their new venture. January, March, and April are the peak months for “how to build” searches, especially in the Southeast. In particular, Yahoo says sheds, tree houses, decks, and raised garden beds are especially popular this year.
  • Painting: Along with DIY projects, searches for phrases like “what paint colors go with…” are going up. Putting a new paint of coat on living rooms and kitchens are the most popular projects for many searchers this year, according to Yahoo.
  • Organization: As people are making the switch from their winter clothes to their warm-weather wardrobe, there’s going to be a big increase searches for closet organization.
  • Outdoors: Searchers are also getting ready for the warm weather by searching for outdoor equipment and furniture like patio furniture, outdoor furniture, lawn mowers, and spring sets.
  • BBQs: Unsurprisingly, searches for “grills” go way, way up from March to May.
  • Chairs: Adirondack chairs are a big item this year, looking to peak in April. Interestingly, Yahoo says people searching for this style of chair are also 98% more likely to drive a luxury SUV.
  • Allergies: Allergy season is just getting started, but clearly people are already ready for it to be over. From February to June there is a large increase in searches asking “when do seasonal allergies end.”
  • Taxes: Up until Tax Day, this is going to be a popular topic for searchers every year. However, this year has some noteworthy changes from the past. Over a quarter of searches for “tax prep” are expected to come from mobile devices, and those looking for tax prep advice are skewing younger than 35 years-old with an annual income below $75k.

Yahoo is offering this information to help search marketers and seasonal businesses refine their content strategies and get ahead of the trends this year. If you act now, you can take advantage of the insight to make yourself the first choice as this year’s hot searches heat up.

Google Logo

Christmas is almost here and the New Year isn’t far behind, which means it is time for the annual end-of-the-year lists to show us what people were searching for this year. Yesterday, Google released their “Year In Search” video and list to highlight the most important topics of 2015.

The most searched for topic of the year is also possibly the most tragic; Google counted over 897 million searches about Paris this year, largely due to two major terrorist attacks in January and November. Particularly, in the immediate wake of the November attacks, Google saw the most searches about the city ever performed in the search engine’s history.

The Year In Search list also features several top news events such as Hurricane Patricia, the discovery of water on Mars, the terrorist group ISIS, and the earthquake in Nepal.

While the end of the year list features several events that united us through tragedy, it also shows the more lighthearted topics that caught our collective hearts and minds over the past year.

“Star Wars” was a huge topic of discussion for the internet, with more than 155 million searches before its world premiere. However, the most searched for film of the year was actually another highly anticipated sequel. “Jurassic World” took the lead spot, although Google didn’t detail exactly how many searches it received.

With all the focus on Donald Trump these past few months, you might expect him to lead the most searched for public figures, but The Donald only came in seventh place behind Charlie Sheen and the Orange Is The New Black character Ruby Rose.

Instead, the three most talked about public figures of the year were Lamar Odom, UFC fighter Ronda Rousey, and Caitlyn Jenner, who saw a huge spike in interest following her gender transition announcement on ABC News’ “20/20” in April.

You can see Google’s inspirational Year In Search video below, or you can browse all the Year In Search lists at Google Trends.