We are quickly reaching the point where every social media platform has their own advertising platform specific to their brand. Facebook has Facebook Ads, Google+ has +Post ads which display all across Google’s network, and of course Twitter has their own advertising platform, Twitter Ads.
As to be expected, each platform has its own upsides and drawbacks. But, if you can make it adjust your approach to the platform, advertising on the one of the largest social media sites of the moment is certainly an effective way to increase your reach and generate leads.
If you are thinking about expanding your advertising strategy to include Twitter Ads, Melissa Mackey recently explained some of the most important good and bad aspects to the platform you need to know before you get started.