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Social Media FailSocial media is one of the best tools modern marketers and business owners have to connect with their demographic and build their brand. But, social media can also be a bit fickle or harsh. You can spend months or even years creating your brand’s online presence and building up an audience, only to create a massive PR problem with a single post.

As the saying goes, the bigger they are the harder they fall. Whether it’s on Facebook, Twitter, Pinterest, or Google+, having a big audience only means you have more eyes scrutinizing your every Tweet and Pin for a potential scandal or brand breakdown.

You don’t have to get too worried though. Nearly every big social media mistake can be avoided by following some simple rules. Search Engine Journal shared a list of 30 ways you can make a mistake on social media. While the list may seem long, it provides a complete guide to social media – from building an audience to avoiding any meltdowns or missteps in the future.

Despite all the advances and changes in online marketing in recent years, email marketing is still one of the most valuable tools any business or marketer has at their disposal. It is so effective that up to 66% of online consumers have reported making a purchase just because of an email marketing message.

To highlight the importance of email marketing, digital marketing agency Fathom created an infographic complete with a 6 step guide to email marketing, 7 ways to improve your emails, and even a few interesting facts.

If you’ve been neglecting your email marketing in favor of social media or content creation, you’re hurting yourself as much as you are helping. The newer platforms for online marketing can be very effective and useful, but sometimes the traditional methods stay popular for a reason. Email marketing is powerful and won’t be going anywhere anytime soon. It’d be best not to cast it out before it loses its effect.

EmailMarketingInfographic