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These days, everyone knows about content marketing in some form. Whether you’re a business releasing blog posts and videos, or a consumer downloading ebooks and clicking on sponsored posts, there’s no denying that content marketing is ubiquitous in the modern day.

But, you might be surprised to learn this isn’t a new phenomenon. Content marketing has been around long before the social media, blogs, or even the internet.

It would be hard to pin down exactly when someone got the idea to promote something through content in some form, but Uberflip suggests content marketing’s seeds go all the way back to cave paintings in their Back to the Future themed infographic.

Let’s hop in the Delorean and check out all the landmarks and milestones that have shaped our modern content obsessed culture with A Visual History of Content Marketing:

A Visual History of Content Marketing

Millenials

Every few weeks I hear an influential figure in marketing talk about some new, creative strategy for reaching millennials. “You need apps!” “You need to be on this social platform!” “Cat Pictures!” “Video!”

Sure, these can all work when done right, but it raises a question: Are millennials really that hard to market to?

As Thomas Sychterz, CEO of LaunchLeap, puts it, “[Millennials] get treated like some sort of hyperactive group of wild gorillas: powerful, unpredictable and difficult to pin down. The reality is quite different and simple.”

To show this, LaunchLeap, a Montreal-based consumer research startup, surveyed 18 – 35-year-olds about their internet and advertising preferences. The results definitely differ from what many would expect. Millennials aren’t as averse to more traditional forms of marketing as you’d think.

“Millennials are open to connecting with brands, drawn to bite-size content (paid or not) and intrigued by new information, product-wise. However, the main caveat is that it all needs to get done in an ergonomic, digestible and fluid manner.”

See the results of LaunchLeap’s survey in an infographic published on AdWeek below:

Millennial Marketing

It is no secret that visual content is more engaging to readers. Whether you use infographics, social media images, video content, or just creating ads that are visually attractive, users will always react more to content that is more than just text on a screen.

But, just because you are using more visuals in your content and doesn’t mean they automatically work. Aesthetically pleasing content can be a great way to engage users, but you can still lose a huge amount of visitors if your content isn’t compelling and exciting.

To help you guarantee your visual ads are truly visually compelling and engaging, Bannersnack recently shared an infographic breaking down everything you need to know about visual ad creation. If you want to guarantee your visual ads are killing it every time, check out the infographic below or at Bannersnack.

The-ABC-of-Visual-Ads-That-Work.png

Valentine’s Day is just over the horizon, and many people are just starting to plan their romantic evening and searching for the perfect gift for their sweethearts. For many industries, such as flowers and gift cards, this week is their biggest shopping period of the year.

The US floral industry alone is predicted to rake in $3.3 billion by Valentine’s Day. Whether you sell romantic gifts online, provide romantic getaways for couples, or are a local restaurant, now is the perfect time to boost your holiday sales.

This infographic from The Shelf can help you make the most of the romantic holiday with insight into shopper behavior and the best ways to enhance your online marketing strategies for Valentine’s Day.

You can see the infographic below or at The Shelf’s site.

ValentinesDayInfographic

Every business wants to grow, but acquiring new customers isn’t easy. If it was, every business would be a success.

Thankfully, the internet has made it easier than ever to connect with new potential customers and grow your audience. The catch is that you can’t keep using the same strategies you relied upon in a few years ago. Instead, you have to get a new strategy for the digital age.

To help you get started forming a new winning strategy for customer acquisition in 2016, Eliv8 has shared an infographic that will help you effectively grow your business.

You can see the infographic below, or at Eliv8’s website.

Strategies_for_Customer_Aquisition

The holiday shopping season is in fever pitch, which means most business owners and marketers are going full-steam-ahead on their online marketing strategies to rake in their piece of the $650 billion predicted to be spent this year.

So how can you get in on the action? Pixel Road Designs recently shared an infographic that can give your holiday marketing strategies the extra boost they need to make this holiday season a huge success.

Check out the infographic below, or at Pixel Road Designs’ website here.

PRD_Christmas_IG_021