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Bing has officially completed the launch of its new Bing Webmaster Tools, which streamlines the old tool suite while offering a number of new features. 

According to the announcement, the process managed to condense the old version’s 47 unique links to just 17 different links without losing any of the functionality previously available. This was done by bundling redundant or related functions into more powerful tools.

At the same time, Bing announced it had introduced a new URL inspection tool, a Robots.txt testing feature, a site scan tool, and revamped webmaster guidelines. 

Choose Your Bing Webmaster Tools

For now, webmasters can choose to use the new or old version of Bing Webmaster Tools. The old suite is available at https://www.bing.com/webmaster/. The new version can be found at https://www.bing.com/webmasters/

However, the old version won’t be sticking around for too long. The announcement says it will be disabled sometime next month. 

Enhanced Tools

While streamlining the platform, Bing expanded the functionality of several tools. These updates include:

  • Backlinks lists backlinks for any site, including similar websites.
  • Keyword Research lets you filter data by countries, languages, and devices. 
  • URL Submission is better streamlined for easier navigation. This includes simplifying URL submission via the Bing WordPress plugin for faster indexing. 
  • SEO Reports provides improved classification of errors or issues. 

New Tools

Along with the consolidated and enhanced tools from the old version of Bing Webmaster Tools, the company revealed several new tools. These include:

  • URL Inspection: A beta feature that allows Bing to inspect crawled versions of your site for potential indexing issues.
  • Site Scan: A site audit tool that crawls and checks your site for common SEO issues which may affect your search ranking. 
  • Robots.txt Tester: Check your robots.txt file using the same inspection tools Bing uses to verify your URLs.

Bing revealed major overhauls to its Webmaster Tools suite this week. The new layout and features aim to make the tools available to SEOs and webmasters faster, easier to use, and more actionable.

As SMX West, the company said the first phase of the overhaul would be coming the first week of March, with a sleeker interface and three primary new features:

  • Backlinks Portal: The current inbound links report will be merged with a disavow links tool to become part of the backlinks report portal.
  • Search Performance: Similarly, the company is combining its page traffic and search keywords reports into a unified search performance report.
  • Sitemaps: Bing is giving its current sitemaps page a general overhaul to make it more valuable to online marketers and webmasters.

When It’s Coming

As the company said in its announcement:

“We are delighted to announce the first iteration of the refreshed Bing Webmaster Tools portal. We are releasing the new portal to a select set of users this week and will be rolling out to all users by the 1st week of March.”

What It Looks Like

Search Engine Land provided several screenshots of what the new portal will look like once it goes live:

Search Performance Report

Backlink Report

Disavow Link Tool

Sitemaps

Once they go live, anyone with a Bing Webmaster Tools account can access the new features by navigating to the Sitemaps, Inbound Links, Page Traffic, or Search Keywords reports.

Why It Matters

Despite being frequently overlooked by brands and marketers, Bing has been quietly cementing its grasp on a significant percentage of the search market. The new tools will make it easier for those taking advantage of this opportunity to better understand their website’s performance and refine their efforts for even better performance in the future.

Analytics is an essential way to measure the effectiveness of your ads, but traditionally your results are kept in isolation. The only thing you have to compare against is past results.

Bing is changing that, with a new way to compare the results of your ad campaigns against how your competitors are performing.

These new competitive metrics, also known as “share of voice” metrics, have been added to Bing’s in-line performance views, with details on your ads and similar campaigns in your industry. You still can’t hand-pick your local competitors and spy on their campaigns, but the new metrics will give you a better view of how you are doing within your market.

To get started, just log into your Bing Ads account and select either Accounts Summary, Campaigns, Ad Groups, or Keywords. Once you’re on any of these pages, click the Columns button. This will allow you to add any metrics from the Competitive (Share of Voice) section. Once you’ve applied your changes, these new metrics will appear in your reports.

Bing says the metrics are compatible with all other reporting features offered by the platform.

The announcement says this latest update is just “one of many” enhancements to Bing analytics the company will be releasing this year, though they are keeping those upcoming updates a secret for now.