Google Webmaster Tools (GWT) is Google’s direct line to every website owner, which consequently makes it the most important set of tools and webmaster has at their disposal. GWT allows webmasters to identify any problems with their site including alerting you to any penalties placed on you by the search engine and checking for signs of malware that may have infected your site.
Probably the most surprising thing about Google Webmaster Tools is how many webmasters go without ever opening the dashboard of GWT. It isn’t like the cost is keeping them away. Seeing as Google Webmaster Tools is free, the best assumption is that many webmasters stay away from GWT because they are intimidated by the wealth of data and tools all in one place.
Simon Heseltine created an extensive overview of Google Webmaster Tools’ features and capabilities, as well as how you can leverage these tools to optimize your site and ensure everything is working as it should be. If you aren’t using Webmaster Tools, you are missing out and your site is likely suffering because of it.