Panda

Webmasters using “thin” or poor quality content may have seen a drop in traffic this week, as Google has announced that the release of the latest version of its Panda Update.

According to a post on Google+, the “slow rollout” began early this week and will continue into next week before being complete.

While those trying to do the bare minimum to improve rankings may have reason for concern, the new update could also be a relief to many who say they were improperly affected by previous updates as this update is intended to be more precise. As the announcement says:

Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice.

Those who were affected by previous updates may also welcome the latest release, as it means anyone who has made the right changes since the last update finally have a chance to bounce back.

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