A Mashable article by social media writer Aaron Lee lists six kinds of posts for building customer engagement via Facebook. From the article’s list, two items primarily involve images: photo albums and requests for photo captions. The latter is one of three types of direct requests, along with fill-in-the-blank posts and open-ended questions. Finally, the article discusses starting a dialogue with customers by posting quotations and sharing helpful tips.
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Facebook has now announced a big change to the Facebook Groups component of the site: Read Receipts. This is something that allows anyone to see who exactly has looked at the post/update inside of the group, and works on both standard Facebook and the mobile versions.
This is causing a little bit of a stir and is making some people have concerns about privacy, since the “read receipts” are not optional. Some have gone so far as calling it “creepy”. Whether or not this is something that is taken by the community as a positive change we can only see.
To find out more details about this check this Mashable article by Lauren Indvik.
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With millions of searches happening daily, it’s no secret that Google can impact your business in a positive way. Google plus is a fairly recent social media platform that focuses on interaction and sharing. Thanks to Unbounce, they have created a beyond helpful infographic that highlights the importance of harnessing this power of Google+ and the hugely beneficial aspects of this service.
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Hubspot puts together a great Facebook business page instruction list. This is a basic “How To” guide for anybody looking to quickly understand and learn Facebook Timeline for businesses. It sums up each key feature nicely all while adding directions for some of the more difficult processes. Overall this infographic is knowledgeable and straight to the point all while helping you better understand the features.
So Paul Christoforo and Ocean Marketing have gone viral. But even though they say bad marketing is good marketing, I think this particular instance is an example of bad marketing being bad marketing.
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In the effort to get links and spread word of your business online, many people can get a bit overzealous. Ryan Sammy put together an excellent list detailing the 7 deadly sins of content promotion. I’ve summarized them here, with my own input on it.
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Google Buzz is the latest update from Google. Went live yesterday, looks to be Google’s effort to break into the social media market. I personally tried it out a bit, it ties directly to Gmail.
It does do updates regularly, and appears to share the information with anyone who follows you. A lot of people have commented that it looks to be an imitation of Twitter. The nice thing is that you can connect to other sites, to reduce all the different social machines that need maintenance.
The default for me was to activate sharing with Picasa and Google Reader (I didn’t select either of these). The other options available are visible in the image above. The blurred domain is a site I set up on BlogSpot/Blogger through the same account. With Twitter, it will read your Tweets, but from what I can tell it only reads to Buzz, not vice versa.
Looks like Google’s still ironing out the kinks on this, I’m sure plenty of people will be giving feedback for it. For now I find it nice since I don’t have the mass of content that is dealt out on Twitter, and so far it appears to still stay within actual social connections (and hasn’t spread into the marketing machine yet). So every “buzz” I’ve gotten so far has been from a friend, making an actual comment on life instead of a business telling me how good their merchandise is.
I don’t know if it’s automatic for all Gmail users, but from the amount of people I’ve seen pop on with it, I’m guessing it is. It’s just another option underneath the Inbox, and it will show updates for some “buzz”es (but not all) within the Inbox. It appears it will post the updates for anything you have contributed to to your Inbox, with the little Buzz logo next to it.
We’ll see if it’s something that gets used a lot or not, should be able to tell within a few weeks how well it’ll work.
Doing SEO for an e-commerce site is tricky. Almost all the pages are virtually identical, so it’s hard to determine how to do standard SEO for these pages. Here are five quick tips to help you do some solid SEO for your e-commerce site (a shortened version of the excellent explanation on Search Engine Land):
Do solid SEO on product pages. Focusing on these will help draw traffic to each specific product. Standard SEO rules apply here – especially remember the title tag, as that will make a big difference. And keep it search engine friendly – using a lot of Flash or something else the spiders don’t like is not recommended.
Proper categorization. Every product fits into specific categories. Making sure you use this as best you can will help. If selling a television, keep all categories in mind, such as a brand name, the size of the television, the type of tv, so forth. The more detailed your categories, the easier to find (good SEO).
Avoid duplication. Having duplicate pages is a big SEO no-no. If you have your URLs structured based on categories, then you can often have each category branching through other categories to a single product, resulting in different URLs but the same content (duplicate pages). To avoid this, you can use parameters (the same URL, different arguments) or even just 301 the duplicate pages all to one single product page.
Use the on-site search engine. To start, having a good on-site search engine is highly recommended for all internet marketing purposes. If you have one – checking the queries people put into it are easy ways to see what people are searching for that couldn’t find it naturally. This is a big “SEO THIS” sign.
Social media! Yes, get on board. By letting people comment on your products or share them with others through social media, you can often get more inbound links than you might expect. Just make it easy for users and visitors to be able to share, whether it be through on-site widgets or a site blog, or even profiles on social media sites.
These tips will help your products on your e-commerce site be found, both through social media and through the search engines. These tips are a revised version of the excellent explanation by Aaron Bradley on Search Engine Land.
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This is kind of older news (as in more than four days old), but you may have seen Facebook’s new privacy settings on your account. It’s caused a bit of a hubbub for some people – there’s concern about private information being available to the major search engines. Is there truth to this?
Well – yes. And the settings they asked you about were just a touch on the full privacy settings. If you care about what’s freely available to the world, you’ll want to step in to the main privacy screen. Here there are additional settings that Facebook didn’t display on that first update on the settings.
And there’s even more to it. Danny Sullivan has gone through it all in explicit detail on his blog, in this listing. I’d highly recommend going in and checking it out, to make sure you’re happy with what Facebook is showing the world.
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