Facebook Shifting Focus to Mobile and Search

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Facebook CEO Mark Zuckerberg announced at the TechCrunch Disrupt conference last week that his company “burned two years not working on mobile.” As Carly Page reports, he even went as far as to say “Now we are a mobile company” and “we are going to make a lot more money than on desktop.”

Zuckerberg, however, dispelled rumors that Facebook would move into the hardware game by releasing their own mobile phone.

There could be a search function implemented into Facebook in the near future though. Facebook is currently seeing about a billion search queries per day, which is understandably enough to make even a wealthy man like Zuckerberg take notice.

 

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Who Should You Connect With on LinkedIn?

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A specific question that all business owners with a LinkedIn profile will have to find an answer eventually is, should I accept a LinkedIn invitation from a competitor? Lori Ruff at Integrated Alliances find that the answer is not as simple as yes or no.

Before making your decision, think about your competitor’s reasoning for sending you the invitation. Also, remember your reasons for having a LinkedIn profile to begin with.  If this person doesn’t help you meet your goals and doesn’t offer you any advantages, there’s no reason to connect with them.

However, keep in mind that your competitors likely encounter the same day-to-day problems you do. Afterall, they’re in the same business. Don’t be too hasty when deciding whether to accept that invite.  Down the road, your choice could come back to haunt you.

So, should you accept your competitor’s invitation?  Unfortunately, the answer to this one seems to be a resounding ‘maybe’.

 

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How to Use Psychological Triggers to Go Viral

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If you haven’t seen the political quiz website ISideWith, you really should give it a look. It won’t change how you’re going to vote in November, but it is a perfect case study in great viral marketing because, as Rand Fishkin points out, it has two important psychological triggers.

First, sharing is simple and obvious. They have made it easy for you to share the quiz on almost any social site with bright and attractive buttons. They even tell you how many people have taken the quiz because of your sharing. Showing how your sharing has influenced others plays on your ego and the desire to know how many people care about what you share.

Second, they ask you how your results made you feel. When you give them feedback, they create a ready-to-share Facebook post for you. By allowing you to not just share your results, but customizing it with your own reactions, ISideWith plays on the way people use Facebook to share how they feel. People don’t always share what they are doing or interested in, but most people share how they feel. Capitalizing on emotions is a smart way to make people want to share your content.

The site isn’t perfect – no site is – but it takes advantage of the emotions people invest in politics to make their content as shareable as possible, thereby maximizing the chances of going viral. By knowing the psychologies of your audience rather than just their activities, you can make them want to share your site with the world.

 

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10 Steps to Great Online Connections

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Marketing your business online is a great way to build and grow your audience. In order to do that effectively, you need to network. Specifically, you need to make connections to bloggers and other content publishers. Sonia Simone at CopyBlogger has 10 steps to do just that, without turning in to someone people dread talking to.

1. Make Something Noteworthy

One great project brings influential people to you. If you’re doing something unique or game-changing, networking will be a snap. That probably sounds difficult, and it is. That’s why we aren’t all millionaires.

2. Be Positive

This isn’t just about the power of positive thinking, but rather about your positive online persona. Share helpful content and make friends through social media.

Being the bad guy could get you noticed, but it doesn’t make people want to do business with you.

3. Have an Opinion

Whatever your area of expertise is, be an expert on it. Stay current and be informed at all times, in order to contribute intelligently to discussions in your area.

4. Twitter

The Twitterverse is a popular spot for bloggers and content creators to congregate. What do you have to lose by attempting to connect with them with your own great content or intelligent questions? They’re a simple ‘@’ away.

5. Change Forums

Find the spot where the majority of your audience spends their time and deepen your Twitter connections there. Whether it’s Facebook, Google+ or another venue, you’ll sound more intelligent and competent than you did in 140 characters or less.

6. To the Real World

Soldify your online connections with real world meetings. Business connections are just like dating: face-to-face > online.

7. No Whining

Remember the step about being positive?  That means you don’t use your social media accounts to complain…about anything.  Try to read your posts from an outsiders point of view and be sure it’s engaging and positive.

8. Don’t be a Teenage Girl

OK, if you are a teenage girl with a successful business, congratulations to you. My point here is don’t talk about people behind their back, or in this case, online. No good can come of it, but plenty of bad can and probably will.

9. Don’t be a Geeky Fan

You will probably encounter some people who are both influential for your business and who you admire. Just be cool about it. Don’t gush over them. Rather, try to find a common ground by being enthusiastic about your shared interest, which also happens to be the area your business operates in.

10. Be Prepared for Twists

It’s great to set goals for yourself, but failure to reach those specific goals doesn’t necessarily constitute failure. Generally, if you are working towards the right goals and doing things the right way, you’ll have success. Just know it might not be the success you originally planned for.


 

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Protect Yourself From Social Media Pitfalls [INFOGRAPHIC]

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“Social engineering” is a term for the hackers patrolling social media sites looking to steal your personal information. Think of the secruity questions sites like banks use in case you forget your password. Now think, are the answers to my security questions available to the public on Facebook or another social media profile?  More often than not, people allow their maiden name, pet’s name or birthday to be shared without ever considering the possible ramifications.

As Andrea Smith reports for Mashable, Trend Micro’s Titanium Internet Security 2013 is one anti-virus software that also protects you against hackers on social media.  Not only does it show you exactly what is being shared with the world on your account, but it also highlights suspicious links and advises you to avoid them.  You didn’t think all those ‘too good to be true’ deals and offers your friends were claiming were completely legitimate, did you?

There are also parental controls to keep children safe online.  No need to friend your kids, as if they’d let you.  Instead, it monitors posts for keywords to ensure that nothing fishy is happening on Junior’s account.

The included infograhpic includes the results of Trend Micro’s Annual Consumer Security survey and highlights the dangers of your social media activity.

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Content Marketing and Its Long Term Benefits

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While building links is a common strategy for gaining exposure, focusing less on link building can actually earn you more links. Content marketing produces links, but it also improves your brand image and can make key connections that will net you more exposure than before.

These four content marketing advantages all naturally make links, which means less time focusing on link acquisition.

  1. Creating Large Amounts of Targeted Traffic: Producing great content that gets posted to popular websites gets you a large amount of traffic and exposure, but what good is exposure when it’s aimed at the wrong people? Since Google Penguin, the links of real value are those that make you visible to your market demographic. You can do this by understanding what trustable websites look like, considering audiences when evaluating a Web site, working with publishers before creating content and working with the most influential contributors to a site.
  2. Engaging Social Media: Sharing your content on social media sites helps you gain wide exposure as well as allowing you to fit your product to the needs of niche audiences. If you can get your content repeatedly shared, you can help establish your brand and its value. This can be achieved by optimizing your content for social media.  Allow visitors to link to social media sites with appropriate but non-distracting buttons on your content. Consider how the content will look when shared, and use eye-catching images. You may even consider buying ads on social media sites where your target audiences gather.
  3. Create Immediate Conversion Opportunities: By distributing content with positive brand information, you can create easy opportunities for conversions. Remember, all content you create draws people closer to your brand. Be sure to make it easy to subscribe to your RSS feed or email list and collect email addresses by making users give them to receive more content.
  4. Encourage Brand Advocacy: All content creates an opportunity to connect with your audience. The larger the audience you get, the more people you need to share your content. By getting people to repeatedly share your content, they are improving your brand’s reputation. This leads to more potential customers, which in turn leads to more potential advocates. Create advocates by always responding to feedback – positive or negative. Make it easy for people to get involved. Allow the community to help create content. If they believe in the content on your site, they will share it.

Content marketing is a sustainable strategy with long-term rewards. You always want to stand out. Unique, valuable and exciting content helps distinguish a brand in a way linking campaigns can’t.

To read more about content marketing, look at Loren Baker’s article at Search Engine Watch

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Twitter Unveils Tool to Embed Timelines

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The good people at Twitter announced last week that they now offer a tool to allow interactive timelines to be easily embedded to a Web site.  

These timelines are fully functional.  Users can interact with them the same way they do their own, personal timeline on Twitter.com.  

The really exciting aspect, and the one that has a number of real world applications, is the ability to customize each timeline to only show tweets relevant to your site, or even a single article.  For example, you could include your own Twitter account’s tweets and conversations in the timeline on your blog.  Or, include only tweets with a specific hashtag to a relevant article.  Be creative and these timelines could be a real asset.

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6 Times To Avoid an Infographic

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While infographics are often a great way to attract attention, there are times when they are not the proper solution for a client. Here are six instances where infographics don’t provide a good return of investment for the client and shouldn’t be used.

  1. Sites with Questionable Links – All SEO experts know about the huge shift created by Google’s Penguin and Penguin algorithms. Owners of penalized sites will often ask if infographics can solve their problems. Infographics can assist in varying backlinks, but it can’t solve all of the issues. Before recommending an infographic, you need to know about the specific penalties.  Also, many sites with “grey links” haven’t been penalized. Infographics can cause these sites to be identified and then get hit by penalties. Investing money for an infographic (which can cost thousands of dollars if independent research and design is needed) is not a wise recommendation when a website may be already on the edge of penalties.
  2. Under-developed Sites – So, you have a brand new website. Wouldn’t an infographic be a great and easy way to advertise your site to the world? Probably not. They don’t just bring links. They also help place your brand in front of the proper audience. By publishing on an under-developed site, clients may get the impression that you are sloppy or lack experience. Also, like is commonly found in SEO, the ROI relies on how you leverage the assets you already have. Infographics may help leverage your Social Media status and RSS subscribers, but you’ll want to make sure that these are all up to date beforehand.
  3. Lack of Social Media Plan – A real social media plan is not just having a Facebook or Twitter. Infographics are designed to be viral and attract tons of social-media savvy people to your website. If your social media accounts aren’t updated or lack content, these visitors are unlikely to become an audience. Before you use an infographic you need to update your content frequently, court a number of followers and have a stategy for identifying members of your demographic.
  4. Lack of Mailing List – Using an infographic without a mailing list means missing out on a massive opportunity. Having 10,000 unique visitors sounds wonderful initially, but is not likely to provide a long term audience. However, having just 50 people sign up for your company’s mailing list is an essential part of converting visitors to leads.
  5. No Budget – While numerous places offer infographics for relatively cheap, they don’t allow you to rise above the clutter of the internet. According to Topsy, in 2012 17,000 tweets included the word “infographic”. That means a mediocre infographic will not capture the attention of the biggest markets. Making an infographic requires a skilled team and usually costs over $1,000. If you can’t afford that much, you’re more likely to see a return on your investment with link bait articles or guest postings.
  6. You Don’t Understand Infographs – Infographs are for good content but that content may not always be what you personally enjoy. It is aimed at your demographic and the online sources that focus on that market. Trying to squish a long detailed report may seem like a great idea, but it is unlikely to go viral. It may be visually appealing, but it won’t convert potential customers.

To see the original article by Danny Ashton:
When NOT to use an Infographic: 6 Examples

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More In-Depth NFL Coverage With Twitter

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There are dozens of newsworthy tidbits occuring during every NFL game, but never enough time in a typical broadcast to fit them all in. That’s where Twitter comes in for NBC’s Sunday Night Football crew and sideline reporter Michele Tafoya. 

Check the @SNFonNBC Twitter account during games this season for Tafoya’s video reports on injuries, coaches and all other sideline happenings. These video updates are filmed with, what else, an iPhone.  

“The sideline is just a unique place to be,” Tafoya says. “It’s crazy, always changing, exciting. It’s nuts, and to bring that element to the audience is just a great way to expand the whole fan experience.”

This new use of social media could add a new dimension to sports broadcasting.  Maybe it will even spark another industry to add a new use for social media to their business.

Sam Laird has more at Mashable.  

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Case Studies, Social Link Bait and How to Make Viral Content

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Most people skim articles until they find something that catches them. You could use a gimmick to grab people’s attention, but the best way to get your readers to read your entire post is to create high quality content with proof to back it up. Case studies are one easy method to get into a topic while providing your readers with quality information. They are also one of the most favorable forms of content on the internet and wonderful “social link bait” or quality links.

Creating a case study should be easy if you can write high quality content. By adding reasearch and data, you can make a superb case study.

All case studies are unique. Your experience on a given topic and the amount of time you allocate for creating content make every study different. You will have to experiment, but the more time you put in will probably decide how good your content will be. You’ll need to do a lot of reasearch so that you can disect whatever the topic is well enough for your readers to understand. True quality content takes a lot of effort and time to make something the majority of a demographic will be interested in.

Case studies have a lot of benefits, including increased website traffic, brand recognition, social link bait, networking and overall site improvement.

Out of the many benefits of creating high level content, especially case studies, one of the best is the creation of social link bait. Social link bate is “any content of feature within a website designed specifically to gain attention or encourage others to link to the website.”

Social media has become ingrained in the lives of millions.  This has lead many away from Google and SEO over the past ten years. This is why link building is essential. “People will start caring less about links in future years because social popularity will become the new link popularity.” (Point Blank)  Google and Bing have even started including social media information in their searches. It also seems logical that Google will put in place a “social rank” system to compliment the “page rank” system many are unhappy with. With these changes, more professionals have seen the divide between research and data-driven results.

Social link bait is similar to regular link bait except it is shared by more websites. Social media is the most common platform for our demographics to share link bait.

To create social link bait, remember that it must be “socially sharable.” You can use sites like ThingLink for image optimization. It even includes a way to include links in your images.

Articles are simple and classic, but content can be made other ways. Why not try out a case study and try to make some social link bait? Money isn’t needed to make viral content and trying these methods might be a great start.

Gregory Smith writes for Search Engine Journal.

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