Celebrate Get Your Business Online Week

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Get Your Business Online Week

Still hesitant about finally making the leap and getting your business online? There are countless business owners who find themselves still on the fence about expanding your brand’s business on the internet. Some are worried about the resources available, the skills needed to make their business shine, or whether their business will actually benefit from going online, but all of those questions can be easily addressed. You just have to be ready to really invest in expanding your brand in a new way.

Today marks the start of Get Your Business Online Week, so there is no better time to make the leap to the internet. Every year Google partners with local businesses and partners to provide free virtual workshops for business owners and anyone else with an internet connection.

You will be able to speak with businesses that have already prospered online such as Barkbox, GoldieBlox, and Dollar Shave Club, and full tutorials and demos will be offered throughout the week to help you understand all the steps of building a website and establishing your brand.

Best of all, Google is doubling down on the direct link to speak to their experts with their Helpouts by Google.

If you still can’t decide whether now is the time for your business to take charge of their online presence, consider that Green Mountain Bee Farm in Fairfax, CT. experienced a five-fold increase in sales by simply expanding their business online. Meanwhile, Christine Fitzpatrick Hair and Makeup in Birmingham, Mich. managed to attract 50 percent more clients than they had before getting online.

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Large Guest Blog Network Disappears From Search Results After Penalty

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Well, you can’t say nobody warned them. Not long ago, Matt Cutts clearly stated that Google was planning on penalizing large guest blogging networks, and yesterday Google followed through. It was widely assumed Google would be targeting MyBlogGuest, run by Ann Smarty, brand manager of Internet Marketing Ninjas, though Ann continuously defended her site, claiming they would be safe because MyBlogGuest didn’t sell links and wasn’t a “network.”

It turns out everyone but Ann Smarty was right, as Cutts announced on Monday that the guest blog network had been taken down, and MyBlogGuest vanished from the rankings, even for branded terms. Eventually Smarty even confirmed the penalty through Twitter.

MyBlogGuest has been running since 2009, and estimates they were averaging 256 articles posted per day at their height. But, the big problem is that MyBlogGuest had a very open policy on linking and refused numerous times to make it possible for links to be nofollowed.

Jennifer Slegg refers to MyBlogGuest’s true purpose as a “well-known secret” in the industry. Numerous agencies were using MyBlogGuest to promote their clients, while supporting writers who would sell links openly. The website community embraced both, making the more questionable actions wildly obvious to anyone paying attention.

Smarty is still defending her site. Since the take-down, she has spoken to multiple news outlets. She told Search Engine Watch “There are lots of networks that openly abuse the concept and promote paid guest blogging (I won’t list any names; I am not as bad as that!) but they choose to hit the oldest, best-known brand first – does it make sense? Instead of setting a good example, they make it obvious that no one is safe even such good guys as us.”

Notably, it seems that MyBlogGuest isn’t the only entity being punished in this action. Even sites that were only benefiting from the guest blog network’s policies are being struck with manual action penalties.

When Cutts made the announcement that Google had penalized the guest blog network, many speculated that sites who had been heavily using the network would also get cut down to size. Then, many sites began to notice manual actions appearing in their Webmaster Tools, but there was no clear confirmation the two were related. That is, until Cutts cleared up the situation somewhat by tweeting that Google is acting against sites that benefited from any spammy behavior on the site, which could range from running blogs hosting guest posts or benefiting from the bad links.

I could almost feel sorry for the owners of the associated sites being penalized for these behaviors, but Google has been warning about penalties for months without taking action. There has been plenty of time to cut away from questionable guest blogging practices and platforms, but many like Ann Smarty believed they could circumvent the rules. In the future, it is better to just follow the guidelines, rather than becoming the face of a new spammy industry’s downfall.

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Will 2014 Be The Year Mobile Overtakes Desktop Search?

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It is no secret that our use of the internet is becoming more and more mobile, but the day when we actually favor mobile search over desktop connections may be sooner than previously thought.

While speaking at SMX West last week, Google’s Matt Cutts told the crowd he “wouldn’t be surprised” if mobile search exceeded desktop queries by the end of this year. Another Google speaker during an informal round-table gave a similar comment at the International Franchising Association conference in New Orleans earlier this year.

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Google refused to give an official statement, but it makes sense. Google doesn’t want anyone to be picking sides. Instead, they want to focus on cross-platform experience and marketing so that we can make the internet equally efficient and useful on every platform.

The comments are assumed to be referring to the global query volumes rather than the US or North America. Globally mobile traffic lies around 30 percent of all internet traffic, and North America has relatively similar ratios. However, many developing countries, such as India, already use mobile search far more often than desktop.

It is inevitable that one day mobile and desktop traffic will either reach a stalemate, or mobile traffic will begin to eclipse home desktop use. But, whether it will be this year is anyone’s guess. Personally, I’d be wagering on sooner rather than later.

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Google Rolls Out New Search Results Design for Everyone

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By now you’ve probably noticed your search results don’t look like they used to. Google told the public their new look was just an experiment earlier this week, but now everyone is getting to see Google’s search results pages with the new design.

Jon Wiley, Google’s lead designer for Google Search basically made the announcement the new style was rolling outto desktop when he said on Google+. “you may have noticed that Google Search on desktop looks a little different today.” He specifies desktop users because the style was showing up much more prominently on mobile before the full roll-out.

As many have noted, the new SERPs have much larger titles and the underlines have been removed. Jon also notes that Google “evened out all the line heights,” which he claims “improves readibility and creates an overall cleaner look.”

Most of those changes won’t have a huge impact on the usability of the search engine, but visitors will have to become accustomed to a different way of marking ads. Google has used smaller yellow tags to pinpoint which results were part of ads on mobile, but desktop users have still been relying on the lightly colored boxes Google has relied on for years to mark ads. Google says the change is intended to unify the mobile and desktop search experience. Jon explained:

Improving consistency in design across platforms makes it easier for people to use Google Search across devices and it makes it easier for us to develop and ship improvements across the board.

There are bound to be plenty of complaints about the redesign. I personally don’t enjoy it as much as the old style, but most will acclimate to it fairly quickly. But, it isn’t a high-profile site redesign unless people initially throw a small tantrum in the meantime.

You can compare the old and new designs below.

Google Search Results New Design

 

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Google Plans To Target Italian and Spanish Link Spammers

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Matt Cutts SquareThink Google’s attack on unnatural links and link spammers is limited just to the US? Think again. Google has made it clear they are targeting spammy practices from around the world, by attacking Polish and German link spammers over the past month, and now Matt Cutts has announced Spanish and Italian webmasters breaking guidelines will be the next to get taken down. For more information, you can check out the report from Search Engine Land.

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Google Gives Up On Large Branded Banner Ad Test

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You may remember the uproar from last October, when Google began experimenting with huge banner ads that ran across the top of branded search results. Many hailed them as the first sign of a completely branded search engine, while others weren’t as bothered by the large graphics appearing strictly on branded searches.

Either way, you shouldn’t expect to see the ads any longer. During a SMX West keynote discussion with Danny Sullivan, Google’s Armit Singhal declared the test to be over while saying that the test had failed.

Ginny Marvin suggests the test ads weren’t getting high enough click-through rates (CTR) to justify expanding or keeping around, but even Marvin admits CTR would be an odd metric to measure the success of the ads considering they acted more as a graphic introduction to brands you were searching for and didn’t include call-to-actions.

The test was very small in comparison to most Google tests, with only about 30 advertisers participating. Their banners were only shown on about 5 percent of search queries. Maybe Singhal or someone else from Google will explain how the tests were failures, but I wouldn’t bet on it. Most likely, the tests will just be forgotten like many other failed Google experiments.

However, if you missed the chance to catch some of these ads when they were appearing, or you are simply nostalgic for some nice branded banners, Marketing Land put together a slide show with many of the banners when they were still active, which you can view below.

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Google Does Look At Your Other Sites When You Receive a Manual Action

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Matt CuttsGoogle has been bringing down the hammer on spammy websites quite a bit recently with more specific penalties for sites that aren’t following guidelines. There have been several high-profile cases such as the Rap Genius penalty, and several attacks on entire spammy industries. But, if you are responsible for sites with spammy habits, a single manual action can hurt more than just one site.

It has been suggested that Google may look at your other sites when they issue manual actions, and Matt Cutts has all but confirmed that happens at least some of the time.

Marie Haynes reached out to Cutts for help dealing with a spammy client, and his responses make it clear that the client appears to be linked to “several” spammy sites. Over the course of three tweets, Cutts makes it obvious that he has checked out many of the spammer’s sites, not just the one who has received a manual action, and he even tells one way Google can tell the sites are associated.

Of course, Google probably doesn’t review every site penalized webmasters operate, but it shows they definitely do when the situation calls for it. If your spammy efforts are caught on one site, chances are you are making the same mistakes on almost every site you operate and they are all susceptible to being penalized. In the case of this client, it seems playing against the rules has created a pretty serious web of trouble.

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You Can’t Outrun a Google Penalty By Changing URLs

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John MuellerThere is no escaping a Google penalty without following the rules and doing the hard work to clear your name. It is old news that if you have suffered a penalty on your site and you moveto a new domain and redirect the URLs to that new domain, the penalty stays around thanks to the redirects.

However, some SEO’s may attempt to escape the penalty by moving their site to a new domain without redirecting the URLs. That way, theoretically Google can’t follow you and put the penalty on your moved site too. Unfortunately, Google’s John Mueller has quashed the notion pretty thoroughly.

In a recent Google Webmaster Hangout, Mueller explained that even if you move the site and don’t redirect, Google may still find you and apply the penalty again. Roughly 23 minutes into the video below, John answers Barry Schwartz’s question on the topic by explaining that if you just copy and paste the pages onto a new site without many changes, Google may still be able to pick up on the site move. Even if you do not set up 301 redirects or use the change address tool in Google Webmaster Tools, Google could potentially still know you moved domains and pass along the penalty.

John does explicitly explain in the video that Google doesn’t rely on their signals alone to pass along the penalty. But, if they receive signs that you are trying to hide the same site elsewhere under a new URL without fixing the core issues with your site, they will investigate and likely apply the penalty.

In the end, you will have to do the hard work you are avoiding to ever get rid of the penalty completely. It may sometimes be better to completely tear down a site and start from scratch to fix the issues that earned you the penalty to begin with, but you can’t just run away from it forever.

You can view the video below or here.

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Google Places Quality Guidelines Get Quietly Revised

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Source: Search Engine Land

Source: Search Engine Land

Google is usually pretty public with their guideline revisions, but some of their smaller updates are easy to miss. Last week, Google made a small announcement of the Google Help forums that they have made a clarification update to their Google Places quality guidelines, which could affect local businesses who don’t update their information.

The guidelines establish exactly what business owners can name their business within Google Local. This needed to be clarified, as before it wasn’t clear why type of descriptors were allowed in business titles and how many would be acceptable. The revised guidelines make this clear:

  • Your title should reflect your business’s real-world title.
  • In addition to your business’s real-world title, you may include a single descriptor that helps customers locate your business or understand what your business offers.
  • Marketing taglines, phone numbers, store codes, or URLs are not valid descriptors.
  • Examples of acceptable titles with descriptors are (in italics for demonstration purposes) are “Starbucks Downtown” or “Joe’s Pizza Restaurant“. Examples that would not be accepted would be “#1 Seattle Plumbing”, “Joe’s Pizza Best Delivery” or “Joe’s Pizza Restaurant Dallas“.
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Does Grammar Hurt Your Rankings? Revisited

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SpellingPretty much anything Google’s most popular engineer Matt Cutts says makes headlines in the SEO community, but often his Webmaster Chat videos and advice aren’t mind-blowing by any stretch of the imagination. For instance, we recently covered a video where Cutts explained that bad grammar in the comment section most likely won’t hurt your ranking (unless you allow spam to run rampant).

For content creators, it was a legitimate concern that poorly written contents might negate the hard work putting into writing legible and well-constructed content. However, many used this to run headlines that Google doesn’t care about grammar, which is not even close to being confirmed.

As Search Engine Land points out, way back in 2011, Cutts publicly stated that there is a correlation between spelling and PageRank, but Google does not use grammar as a “direct signal.” But, in his latest statement on the issue Cutts specifies that you don’t need to worry about the grammar in your comments “as long as the grammar on your own page is fine.” This suggests Google does in fact care about the level of writing you are publishing.

It is unclear exactly where the line is for Google at the moment, as they imply that grammar within your content does matter, but they have never stated it is a ranking signal. Chances are a typo or two won’t hurt you, but it is likely Google may punish pages with rampant errors and legibility issues.

On the other hand, Bing has recently made it pretty clear that they do care about technical quality in content as part of their ranking factors. Duane Forrester shared a blog post on the Bing Webmaster Blog which states, “just as you’re judging others’ writing, so the engines judge yours.”

Duane continues, “if you [as a human] struggle to get past typos, why would an engine show a page of content with errors higher in the rankings when other pages of error free content exist to serve the searcher?”

In the end, it all comes down to search engines trying to provide the best quality content they can. The search engines don’t want to direct users to content that will be hard to make sense of, and technical errors can severely impact a well thought-out argument.

As always, the best way to approach the issue is to simply write content for your readers. If your content can communicate clearly to your audience, the search engines shouldn’t have any problems with it. But, if a real person has trouble understanding you, the search engines aren’t going to do you any favors.

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