YouTube is making it easy to track mentions of your brand across its platform – including paid ads, collaborations, and organic content – all in one place.
The new Brand Pulse report tracks brand mentions across the entirety of YouTube in real-time, giving you a full view of your brand’s presence on the platform.
In the announcement, YouTube said this is the first time that brands can easily monitor their full presence on the platform without multiple tools or manual monitoring:
“Historically, brands have found it difficult to measure the full impact of their presence across organic touchpoints — such as their YouTube channel, user-generated content and creator collaborations — together with their paid advertising.
That’s why today we are introducing the new brand pulse report. The report provides a unified view of your brand’s presence across all of YouTube — paid and organic. You’ll be able to better measure where you’re driving impact across the platform and maximize your return on ad spend.”
What Gets Tracked
Using a new multimodal AI system, the Brand Pulse report tracks every brand mention across YouTube including logos, product shots, text mentions, and even quick name drops.
The report also includes a number of metrics like “Total Unique Viewers” and “% Share of Watch Time” which give you a better understanding of your audience and contextualize your presence.
Turning Data Into Actionable Steps
Brands can leverage the insights from the Brand Pulse report to boost popular organic videos with partnership ads and use the data to inform their own content, connect more authentically with their audience, and boost ROI.
The report is already available to some advertisers, and is expected to be widely available soon.
https://www.tulsamarketingonline.com/wp-content/uploads/2025/10/Screenshot-173.jpg479993Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2025-10-10 16:44:002025-10-10 16:44:02New YouTube Tools Lets You Track All Your Brand Mentions In One Place
TikTok says its Search Ads campaigns help drive big increases to both engagement and purchases as its search engine grows in popularity. Since their launch in September, the search ads have helped advertisers claim high-value opportunities on search results with high purchase intent.
In new data from the company, the campaigns contributed to significantly better performance than mid-funnel campaigns without search ads, including:
2.0x higher purchase lift compared to TikTok initiatives without search campaigns.
Enterprise advertisers saw 2.2x purchase lift compared to initiatives without search campaigns.
Enterprise retailers received 1.9x purchase lift and notably higher return on ad spend compared to those without search campaigns.
While data from social networks themselves will likely always paint a rosy picture, these numbers suggest that Search Ads Campaigns are effective at capturing the attention of high-value searchers and turning those into purchases for advertisers.
Why It Matters
TikTok is rapidly growing as not just a major social network, but also as a search engine. Younger internet users are increasingly turning to social search engines like one offered by the social network rather than using Google. Recent numbers indicate that TikTok is now processing billions of searches every day – including many with high purchase intent.
Sissi Xu, TikTok’s Search Ads Product Strategy Lead, says this shift is driven by a desire for more perspectives and more diverse sources compared to traditional search.
“Every query on TikTok is not only ‘What’s the Answer?’ but also ‘Whose take can I trust?’ Users scan a chorus of creators, friends, experts, and brands before deciding what resonates.”
This mindset may speak to why the company’s data drives 61% more action than other search tools and why 75% of TikTok search users think TikTok is the best place to discover new brands and products.
Search Ads Campaigns are one of TikTok’s first steps into search advertising, and it is already showing to be a powerful tool for those looking to capitalize on the popularity of TikTok search.
Google is giving online retailers new tools to highlight special offers and benefits to their most loyal customers. The new “loyalty offerings” available in Google Ads and Merchant Center add specialized tags to product listings that showcase special member pricing and shipping benefits.
According to Google, 61% of American adults say loyalty programs that are tailored to their preferences are the most attractive aspect of personalized shopping experiences. With these new annotations, retailers can feature their loyalty benefits to their most valuable customers, drive long-term relationships, and emphasize all of the benefits of doing business with them.
Quick Details
Loyalty offerings add personalized annotations that display member-only discounts and benefits on both free and paid product listings.
Retailers can optimize their ad budget with loyalty goals that prioritize ad bids with the most lifetime value.
In testing, Sephora US saw a 20% increase in CTRs when using loyalty annotations in personalized ads.
In the announcement, Google says the new loyalty offerings “help retailers retain lasting relationships and showcase their programs and Google […] driving deeper engagement with their most valuable shoppers.”
Loyalty offerings are available now to retailers based in the US, UK, Germany, France, and Australia.
The rise of online video has been undeniable for some time, with video content outpacing every other type of media in nearly every metric. People are more likely to engage with videos, share them, and remember what they’ve seen in a video. The new report, titled “The Art & Science of Video“, states that videos are shared 20 times more frequently than any other type of content on the platform.
This makes online video one of the most effective ways to promote your business, products, and services, especially if your business is primarily B2B.
What Factors Fuel Video Engagement
Anyone who has tried to share videos online (whether they were organic videos or video ads) knows that you can’t upload just anything and expect results. LinkedIn’s team identified specific types of videos that performed best:
Cinematic, narrative-driven brand videos received +129% engagement
Short, vertical “real talk” videos saw +103% increased dwell time
B2B videos with memes received +111% engagement
Videos presenting seemingly authentic emotions lifted engagement by +78%
Looking closer, the research uncovered specific themes or approaches that led to the best ad outcomes:
Cultural Coding – Top-performing videos showed an authentic connection with the audience through subtle, coded references. These references, whether they are shots of a familiar locale, a knowing reference, or a relevant meme, establish deeper connections that make viewers more invested.
Human Touch – Videos that show genuine, unscripted human moments help bring down consumers’ barriers, making them trust your brand on a deeper level than a highly-produced video could. This is why videos with real people showing emotions that felt genuine outperform staged videos across all key metrics, including dwell time, completion rate, clicks, and engagement.
Expert Takes – People want to hear from experts; they just don’t want to feel talked down to. The most effective expert videos didn’t seem sterile or overly formal. They felt conversational and insightful, rather than feeling like a pre-recorded lecture.
Attention Hacking – Successful videos know how to grab attention quickly and keep it – even when someone is watching on mute, on the move, or while multitasking. This was done a number of ways, including using bold colors, dynamic typography, and clear sequencing that made their content easy to understand, no matter the context.
Inspiring Imagination – Despite B2B marketing’s reputation for being stuffy and focused on numbers, the most effective video ads were those with emotionally rich storytelling. Videos that used emotions to connect with their audience saw 36% more engagement than those focused on functionality and stats.
The Big Picture
The findings from LinkedIn’s Creative Labs make it clear: B2B video marketing isn’t just about putting content out there – it’s about creating something that resonates. Whether it’s through authentic human moments, expert insights delivered with warmth, or clever cultural nods, the videos that succeed are the ones that feel real, relevant, and emotionally engaging. The days of overly formal, stats-heavy B2B ads are fading; today’s audiences crave connection, clarity, and creativity.
If you’re investing in video for B2B, this research offers a clear roadmap: lean into storytelling, embrace authenticity, and never underestimate the power of emotion. With the right approach, video can do more than just inform – it can spark attention, build trust, and move people to act.
https://www.tulsamarketingonline.com/wp-content/uploads/2025/07/1752599598002.png5291200Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2025-07-18 19:31:242025-07-18 19:31:26LinkedIn Reveals The Recipe For Successful B2B Video Ads
Microsoft Ads removed or restricted over 1 billion ads for policy violations throughout 2024, according to the company’s latest trust and safety summary. The company says the spike in removed or restricted ads comes in response to a rise in more sophisticated scams, deepfakes, and other bad actors online.
“Microsoft Advertising has remained steadfast in providing a safe and trustworthy platform for its advertisers, consumers, and publishers alike. In a digital landscape where change is constant and threats evolve rapidly, we’ve faced both familiar challenges and emerging risks,” said the company about its efforts to fight AI-generated scam content and deepfake celebrity endorsements appearing on the platform.
Here’s a quick breakdown of how Microsoft Ads worked to prevent and remove spam on its platform last year:
The company removed or restricted more than 1 billion ads. The majority of these were removed or restricted for misleading claims, brand misuse, or gambling content.
Over 75,000 advertiser accounts were suspended for egregious violations of the company’s policies
250,000 publisher pages were demonetized for violating Microsoft Ads content policies
Balancing Enforcement With Fairness
While Microsoft Ads touted its enforcement of its policies last year, it also emphasized its dedication to transparency, fairness, and correcting errors when they are made. The company says it overturned more than 1.5 million ad rejections made last year after appeals, along with reinstating 20,000 accounts based on appeals.
Why It Matters
While AI has made it easier for people to generate content to educate and entertain, it has also made it easier to produce more convincing and less-easy to detect spam content using realistic depictions of celebrities, deceptive images or videos, and other misleading types of content.
Microsoft is taking a strong stance against these types of AI misuse and investing heavily in efforts to ensure its ad platform will be a reliable and safe platform for both advertisers and consumers.
Meta is gradually introducing the ability for accounts to run ads on its Threads app, allowing brands to reach the app’s 300 million monthly active users with their promotions.
The move lets select advertisers easily bring ads from other Meta-owned platforms like Instagram and Facebook over to the newer Threads platform. The limited test is the first step towards fully introducing ads to the app.
How It Works
Selected advertisers in the US and Japan can now start running ads on Threads using Ads Manager by simply checking a box in their campaign.
Those with access are currently limited to promoting image ads within users’ home feeds.
You can see what this looks like below:
According to a support page, the ads will be targeted based on user activity across Threads and Instagram, including the posts you interact with, data related to your email address, and “your data from off Meta technologies.”
Why You Should Care
While this is limited to a select number of advertisers, it is the first step towards full ad offerings for Threads as it cements itself as a viable alternative to X.
In its announcement. Meta said, “As we learn from this test, we will monitor to see how it’s going before filling out more broadly.”
Meta also says that its internal data shows that three out of four users on Threads are already following at least one business. This indicates that they are receptive to branded content and discovering new brands on social media.
According to Brendon Kraham, the vice president of global search ads and commerce, Google Ads is gearing up for an AI-led “seismic shift” in how people use the internet.
In an interview with MediaPost, Kraham recently discussed Google Ads’ plans for 2025 including how it plans to adapt to the growing integration of AI in nearly every facet of technology.
Why AI Is The Focus In 2025
Kraham says we are in the middle of a transformation in discovering information and interacting with businesses that is even bigger than the mobile revolution.
As he said:
“We’re in the midst of a massive shift toward AI, and frankly, it’s even bigger than the mobile revolution was. It’s about using AI to fundamentally improve how people search for information and connect with businesses.”
Google has to adapt to this on multiple fronts.
“For users, this means getting better answers to their questions, whether they’re simple or complex. From a business perspective, this AI-powered approach is going to drive a significantly better ROI for advertisers.”
How Kraham Sees 2025
When asked about his predictions for the new year, Kraham lays out three main areas that Google is focused on moving forward.
The evolution of search behavior beyond traditional keywords
“This means moving beyond simple keywords and embracing a multimodal search landscape where visuals, context, and even our surroundings play a crucial role in how we find what we need. For marketers, this means adapting to a more nuanced understanding of consumer behavior, where capturing attention and fostering genuine engagement will be paramount.”
The development of AI-powered creative tools for marketers
“This new era of search and ads means we will witness a surge in marketers embracing AI-powered tools — not to replace their creative spark, but to amplify it. Imagine personalized creative solutions that scale effortlessly, unlocking new avenues for expression and delivering measurable results.”
Integrating enhanced measurement capabilities across all digital channels
“Third, in 2025, measurement will be everything. Marketers will need to get laser-focused on their data, figuring out how to connect the dots as users move between searching, streaming, scrolling, and all those different ways of interacting online.”
Google has already been aggressively pursuing the development of AI tools in every area of its platform. Kraham indicates this is only going to accelerate further in the coming year, with new AI developments coming for Performance Max ads, Demand Gen ads, and Google Search products.
https://www.tulsamarketingonline.com/wp-content/uploads/2019/02/GoogleAdsGoogleAdwordsManagementPageFeaturePicture2.jpg4001000Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2025-01-03 18:38:442025-01-03 18:38:45Google Ads Exec Talks AI and Major Developments Coming in 2025
“Now, you can search in Google Maps for items like pickleball rackets, board games, ice cream makers, and more to find nearby stores that have them in stock so you can pick up what you need, stat.”
See It In Action
The feature is now live and can be seen on active search results. Just search for an item name or type of product and see nearby stores selling those items or similar alternatives.
If you find something you like, you can easily select the item and get directions to pick it up immediately.
Though the feature is going to be rolled out to more types of products soon, it is currently limited to home goods, electronics, clothing, and grocery items.
You can see an example below:
How To Get Your Products Highlighted
Google chooses which products to show based on uploaded product and business details from Google Merchant Center. GMC lets you upload your inventory and have it shown on Google Search, Shopping, and now Google Maps. If you want your products to be highlighted to nearby shoppers, now is the time to set up your account and ensure all your product details are accurate and up to date.
https://www.tulsamarketingonline.com/wp-content/uploads/2021/11/Google-Maps-Banner.png280800Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2024-11-21 20:12:392024-11-21 20:12:42Google Maps Now Highlights Nearby Products When Searching Local Businesses
Google is expanding its Travel Feeds feature for Search Ads, letting hotel ads include more detailed information from their feeds in ads that appear in search results.
“To help potential travelers get the most up-to-date and relevant info, advertisers have told us they want more opportunities to use Travel Feeds in Search Ads. Starting today, all hotel advertisers can now showcase feed data, such as hotels, prices, dates, ratings and images, in this ad format.”
The ad format for hotels now lets advertisers “use the same feed data already available in Hotel Center and used by travel advertisers in hotel campaigns to enhance more ad types.”
The hotel ads automatically pull price and landing pages
The ads are customizable as well, with multiple design options available and selections based on ad relevance, creative, and query.
Are These For You?
The new expanded hotel ads have been seen to increase click-through rates by up to 20%, based on Google’s internal data collected during testing.
The ads also have the potential to increase efficiency when setting up ads by automatically displaying Travel Feeds in Search Ads once you have linked your Hotel Center account to your Google Ads account.
To be eligible, you must have a Hotel Center account with a price accuracy rating of at least “Poor”.
Though currently limited to hotel ads, Google says it plans to test the Travel Feeds feature with other types of ads including travel attractions, car rentals, and local events.
https://www.tulsamarketingonline.com/wp-content/uploads/2024/10/Hotel-Ads.jpg5381024Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2024-10-25 19:39:472024-10-25 19:39:49Google Expands Hotel Ads In Search With Travel Feeds
Starting next month, Google will begin requiring brands running Local Service Ads (LSAs) to have an accurate, verified, and related Google Business Profile to continue running their ads.
Though LSAs have technically been accessible to any advertisers on Google’s platform, the company has clearly intended them to be linked with Google Business Profiles as part of their local marketing services. This move makes the two more tightly linked, making Business Profiles the “source of truth” for LSAs.
What Is Happening?
As noted by Ben Fisher on X, Google is alerting people running Local Service Ads about upcoming changes.
Huge Local Service Ads News: Your Google Business Profile is now the source of truth for LSA. LSA ads will be paused if you do not have a GBP attached to an LSA.
If your GBP name or address information does not match LSA, you will be paused. The same goes for unverified and… pic.twitter.com/GkuYR76QUj
In the notice, the company says that it will begin requiring accounts running SA to have a related Google Business Profile to continue running ads. Those without a GBP or those with inaccurate information in their business profile will see their ads paused beginning on this date.
As Fisher said in his post about the alert:
“Your Google Business Profile is now the source of truth for LSA. LSA ads will be paused if you do not have a GBP attached to an LSA.”
Changes To Local Service Ads Reviews
Also mentioned in the alert is the fact that Google LSAs containing reviews will exclusively show reviews left on Google Business Profiles, making GBP the sole place you can manage reviews seen in local ads.
https://www.tulsamarketingonline.com/wp-content/uploads/2020/02/GoogleImageIcons.png360640Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2024-10-11 16:54:242024-10-11 16:54:26Big Changes Are Coming To Google’s Local Service Ads
