Many local businesses want a quick and easy way to boost their local rankings. The bad news is, there isn’t really a shortcut anyone can take to better local SEO. There isn’t any way to just make a one time change and suddenly be rocking the rankings.
The good news is, there is a simple method to improving rankings, it just requires consistent output of quality content or promotional activities. This usually equates to blogging, which takes consistent effort, but is highly rewarding.
Chris Silver Smith lists all of the reasons why starting to blog can seriously help local businesses at Search Engine Land.