The TMO Blog

Google To End Support For Expanded Text Ads This Month

Google is set to stop allowing advertisers to create, edit, or start running expanded text ads across the search engine’s ad network starting June 30, 2022.

Debunking LinkedIn Algorithm Myths with VP of Engineering Sabry Tozin

Marketing, Social Media Marketing

LinkedIn’s VP of Engineering, Sabry Tozin, is using a new series called “Mythbusting The Feed” to set the record straight on the site's content algorithms.

Google Shopping Ads Are Getting a “Swipeable” Makeover

Advertising, Google, Marketing, PPC

As part of its big Google Marketing Live event this week, the search engine announced a big makeover is coming to some shopping ads in the near future.

Google Gives Brands New Tools To Track Video Ads

Advertising, Google, Video

Google Ads is introducing a new suite of tools and features to track and measure video ads in real-time on both Google and YouTube

Meta Research Finds 6 Culture Codes Brands Need To Follow For Best Ad Impact

Advertising, Facebook, Marketing, News, Social Media Marketing

Meta describes 6 key ways cultural trends are changing advertising and how consumers respond to the brands in their social feeds.

LinkedIn Updates Its Search Engine and More

Marketing, SEO, Social Media Marketing

LinkedIn’s Chief Product Officer Tomer Cohen shares updates about the latest improvements to the platform’s search engine, accessibility features, and the content brands can share in feeds.

Google My Ad Center Gives You New Control Over The Ads You See

Advertising, Google, News, PPC

Google is giving users more significant power than ever to control what ads they see. As announced at the annual I/O Summit conference (and reported by Greg Finn), this will be done by launching a new and improved My Ad Center feature that…

Google’s 6 Tips For Optimizing Online Images

Google, SEO

Here are 6 ways to guarantee your website loads quickly without compromising on including high-quality images.

What Is SEO Keyword Research?

SEO

The idea behind keyword research has always been basically the same. The practice is all about identifying the actual keywords people are using to find your website.