The TMO Blog

You Should Be Tracking These Social Media Goals

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Want to know how to evaluate your buisiness's performance in social media? Is your time and effort getting acceptable returns? Andrew K. Kirk, of Social Media Examiner, has 4 goals you should be tracking to ensure a positive social media ROI. 1.…
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3 Tips for Capitalizing on Mobile

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It should be pretty obvious by now that the shift to accessing the internet via mobile devices is not going to wane any time soon. Some have already recognized this and capitalized by integrating mobile into their overall marketing and media…
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Twitter Updates Improve Experience…For Advertisers

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Twitter users have no doubt taken notice of multiple, recent updates to improve user experience. What they may not have noticed is that these updates are mostly geared toward helping advertisers engage consumers, as Romain Dillet writes for…
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How Google’s Changes Should Change the Reports You Use

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Google's algorithm changes over the last decade have really made huge shifts in the way we search things. They also really help developers stay on their toes. Initially, the SEO business was all about rankings. You told your client how you would…
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Facebook ‘Offers’ No Longer Free Ride

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You've seen the deals in your newsfeed. "Free chips and salsa" or "15% off next purchase" claimed by friends. These are part of Facebook Offers, which launched earlier this year as a way for businesses to reward their Facebook fans. It began…
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7 Thing You Need to Know About Mobile SEO

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Just about everyone has a smart phone by now, so why is mobile SEO still a poor facsimile of desktop SEO? Even the most basic stats show that mobile SEO is worth paying attention to, as mobile devices accounted for 13% of all searches in June…
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Facebook’s ‘Snitchgate’ Ends With a Whimper

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Recently, Facebook conducted, what they called a survey, to root out users who registered their accounts under fake names. In a sort of watered down McCarthyism, they asked their friends to "snitch" on other friends and answer whether the name…
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What Should You Be A/B Testing?

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Anyone reading this should know they should be testing their websites and landing pages, but if you aren't well studied in optimization, how are you supposed to know what you should be testing? Oli Gardner has some suggestions to get you started…
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Use Pinterest to Increase Your Blog’s Views

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Pinterest has become a monster in the past year, with user growth up nearly 4400%. No, there's not a typo in that figure. Obviously, it's time for you to take advantage of this raging trend and use Pinterest to expand your audience. Mitt Ray,…
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