The TMO Blog

No Shortcuts for True Social Media Success

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Social media has exploded over the past five years, especially for the marketing of businesses. Why? The simple answer is because it's free. But, while it is free to use, in order to be successful on social media, you have to invest a lot of…
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The Trouble With Scaling and Technical Debt

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Technical debt is a common issue in the start-up ecosystem, and it has been well discussed. When scaling your product and engineering, sacrifices must be made for the sake of speed, but they almost always cause problems later. What most start-ups…
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Facebook Shifting Focus to Mobile and Search

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Facebook CEO Mark Zuckerberg announced at the TechCrunch Disrupt conference last week that his company "burned two years not working on mobile." As Carly Page reports, he even went as far as to say "Now we are a mobile company" and "we are going…
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How To Fix Common Technical SEO Problems

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Technical SEO can be interesting, but no one likes coming across the same problems time and time again. That's why it's shocking how many websites are struggling with the same issues. Here are some of the most frequent issues that can found…
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Who Should You Connect With on LinkedIn?

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A specific question that all business owners with a LinkedIn profile will have to find an answer eventually is, should I accept a LinkedIn invitation from a competitor? Lori Ruff at Integrated Alliances find that the answer is not as simple…
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Why You Need a Mobile Optimized Site

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  Where is your phone? If you're reading this, there is a good chance it's in your hand. Over the past few years, Internet users have made a huge shift to mobile browsing as tablets and smart phones have made it easier to access the web…
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How to Use Psychological Triggers to Go Viral

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  If you haven't seen the political quiz website ISideWith, you really should give it a look. It won't change how you're going to vote in November, but it is a perfect case study in great viral marketing because, as Rand Fishkin points…
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10 Steps to Great Online Connections

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Marketing your business online is a great way to build and grow your audience. In order to do that effectively, you need to network. Specifically, you need to make connections to bloggers and other content publishers. Sonia Simone at CopyBlogger…
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Who Is The Most Dangerous Celebrity To Search For?

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McAfee's Most Dangerous Celebrities Study results have been released for this year and the news is bad for Harry Potter fans. Emma Watson is the most dangerous celebrity to search for. The title was held by Heidi Klum last year, but she has…
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