The TMO Blog

Study Shows Penguin Algorithm Getting Stricter

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While everyone in SEO collectively yells every time a Google Panda update rolls around, announced or unannounced, Google's spam fighting algorithm Penguin may be of more concern for many website owners. Though Google's estimates say less than…
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How To Fix Common PPC Mistakes

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Human error is an unavoidable part of PPC campaigns. Unfortunately, when dealing with large lists of keywords or the minute details of URL tracking and geotargeting, there's bound to be a couple of screw ups. Melissa Mackey, of Search Engine…
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What Questions Do You Ask For An Effective Design Brief?

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Few new designers appreciate how important design briefs are. It usually takes a few years and a couple frustrating and seemingly directionless projects to realize how effective briefs are in giving a designer good direction, and saving designers…
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Why Responsive Design Is Winning The Mobile SEO Debate

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It is no secret how important a mobile SEO strategy is in today's market, especially with predictions coming out stating mobile internet usage will overtake desktop internet usage in the next year. Eventually, mobile search could catch up…
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New AdWords ‘Similar Audience’ Tool

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AdWords recently introduced a new feature capable of showing your ads to more users, while also delivering a highly targeted audience. It sounds too good to be true, but, as Jeremy Decker reports for Search Engine Journal, the 'similar audience'…
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Implementing Usability Testing For Better Design

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While it is always important to design a website that looks pretty and makes search engines happy, it is always better to make sure users like your site. User experience is equivalent to customer satisfaction, but unfortunately some designers…
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The Pet Peeves of SEOs

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One of the problems with working in an industry few actually understand is that clients tend to come to us with requests or ideas that are wildly impractical  entirely not possible, or in most cases just show a complete misunderstanding of…
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Keys To Adwords Enhanced Campaigns

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Chances are you are already trying out AdWords Enhanced Campaigns. If not, you'll likely be testing the new waters soon. So now seems like a good time to go through some basics to ensure you're getting the most of your campaigns and enlisting…
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How To Make A Resizing Navigation Bar

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Everyone wants their landing page to make a splash, but how do you make an impressive header, include navigation, and not end up covering up too much of your page? This used to be an issue solved by sidebar navigation, or other secondary navigation…
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