Jon Diorio and the Google+ account for Google Ads announced today that a new feature is available in Adwords that will allow you to get a better look at your data. It is a small addition, but many advertisers will find it very useful. Beginning today, you can control the time aggregation on Adwords charts […]
Web design has a love of all things retro. You can’t scan the web for long before you come across a site with faux wood textures or faded and breezy images influenced by the aesthetics of another time. These old styles are even large parts of current design trends such as flat design and the […]
Content marketing is all the rage in SEO right now. As links continue to get devalued (though they can still be potent if gained properly), optimizers and marketers are moving their focus to the actual content you see on the page. This is potentially a great shift to providing consumers with real value, but generating […]
The savvy social media marketer already has a hold on Facebook and is exploring new markets, tools, and apps they can reach out to and connect with. Twitter is the second most popular social media platform, but Instagram has risen quickly and has a surprising hold on it’s niche market and function. Both have video. […]
Newcomers to SEO can often feel intimidated by the complex, lingo-filled field of optimization. There are countless articles explaining seemingly complicated concepts, constantly changing practices, and constant warnings about the cost of making mistakes. It all makes SEO seem very high-risk and altogether frightening. But, SEO doesn’t have to be that way. While you can dive […]
Social media has gone from internet oddity to one of the strongest tools in an online marketer’s toolbox. These days, social media presence can be just as important to your online marketing as your website. In some markets, social presence can be even more vital. Many companies have already stepped up the the plate to […]
How fast does your website load on mobile devices? Under five seconds? If you said yes to the second question, you are probably pretty happy with your answer. What about under one second? Probably not. But that is how fast Google says sites should load, according to their newest guidelines for mobile phones. Before you […]
Adobe Illustrator is almost as important to web designers and creative professionals as Photoshop. For some, it is even more essential. Most of the veterans probably have every keyboard shortcut memorized, but when you’re getting started it can take quite a while to really get the shortcuts down. Thankfully, the folks at ZeroLag put together […]
Google has long been alerting webmasters when they placed a manual action against the site, but last week they made it even easier to know for sure whether a site’s search rankings are being penalized with a manual action. The search engine has added a new feature to Webmaster Tools called the Manual Actions viewer. […]
Every business with an online brand presence fears the day they run into a social media crisis. It could be anything, and there are plenty of recent examples. Taco Bell had an employee caught licking food, some companies have been hacked (not “hacked”, Chipotle), and sometimes drama that should be resolved within the company spills […]
