It seems like everybody these days is going crazy about fidget spinners, especially teens. Well, you can save yourself a few dollars – if you haven’t already bought one. These “spinners” are now just a search away, thanks to Google’s latest Easter egg. By searching “spinner”, you can play with a virtual version of the […]
Do you have a website for your business? If you’re like 60% of small business owners around the world, the answer is no. Whether it is because you lack the expertise or can’t afford it, Google wants to help. This week, Google officially released a simple one-page website builder designed to make getting your brand […]
Facebook’s Instant Articles are touted as being the fastest way to deliver content on the web. They are even supposed to be faster than Google’s Accelerated Mobile Pages, which similarly streamline content to load as quickly as possible on mobile devices. There’s just one problem: no one seems to be using them. Even big publishers […]
Pinterest has become one of the most reliable social media sites for retailers and brands hoping to gain a following, so it should be no surprise it is also developing one of the most extensive advertising platforms. Over the past year, the social network has expanded its ad platform in several ways, including partnering with […]
Google’s decision to constantly make their search results more personalized for every user has often been criticized for veering into the “invasion of privacy” area from time to time. Its latest experiment takes that to the extreme, with a whole new tab devoted just to you. The search engine now allows you to filter search […]
Guest posting has become a staple of online marketing. It allows you to get those coveted links that will help you rank higher on search engines AND spread your message to a wider audience. Plus, it makes you look like a bigger authority in your field. Unfortunately, when there is something that good, people will […]
Google has been using its Accelerated Mobile Pages technology to deliver content almost instantaneously for over a year, and now it is starting to spread the technology to new areas of its platform. Specifically, Google says it is beginning to use AMP technology to speed up search ads in two different ways. Firstly, Google AdWords […]
Retailers are increasingly relying on Google Shopping Ads to promote their products and increase sales. In fact, some estimates suggest more than half of all retailer ad spend in the US is spent on Shopping Ads. However, the increased popularity is making it harder than ever to compete within Google Shopping listings. With so much […]
Online marketing can be a scary world sometimes. You invest time and money on building up your brand and improving your online visibility, but it can all come crashing down overnight. It’s terrifying to think of, but it is the reality of the internet – everything is always changing. While there is no 100% guaranteed […]
Bing is giving advertisers until July 31st of this year to adjust to the new extended text ads format. After that, they will have to make the switch because Bing will stop supporting the creation and editing of the popular standard text ad format. The company is giving some leeway to those who still prefer […]
