People have been proclaiming that organic reach on Facebook is dead for years, thanks to moves that increasingly prioritize paid ads over regular Page posts. However, now might really be the time to start grieving. Facebook has announced sweeping changes to its News Feed that will make organic Page content even less likely to be […]
The popular “Stories” feature that has expanded from its SnapChat origins into Facebook, Instagram, and Twitter has always been known for its short-term lifespan. Stories have always been something that disappears sometime after sharing. Now, Instagram is changing this with new ways to save and reshare your Stories long-after they’ve vanished from people’s feeds. Instagram […]
Business owners may be able to upload videos to their Google My Business accounts in the near future, based on a new feature popping up for some account owners. Colan Nielsen from SterlingSky noticed that some of his clients now had access to a new panel for uploading videos showcasing their stores or products. Several […]
The importance of Google reviews has recently gotten a big boost, as it appears that the number of rankings your business has on Google My Business may play a big role in determining where you appear in the local search results. Thankfully, it appears you won’t have to rely solely on Google for your reviews […]
Tweetstorms have grown from a user-initiated trick to get past Twitter’s original 140-character limit into a legitimate feature this week, as Twitter launches a new feature to combine tweets into a longer statement. In a blog post, the company says the ability to tie tweets into what they are calling a “thread” will be rolling […]
Pinterest is expanding their platform – directly into Facebook’s. Hoping to create some synergy that will bring in new users, Pinterest is launching new features directly available from Facebook’s Messenger. The new features, built around a chatbot for Messenger, make it possible to use Pinterest without ever having to actually open Pinterest. According to Pinterest, […]
Instagram hasn’t become as synonymous with advertising or online marketing as it’s older sibling, Facebook, has. However, new stats announced by the company show business is booming on the popular social media platform. Since July, more than 10 million businesses have launched business profiles – Instagram’s version of Facebook’s Pages – totaling over 25 million […]
The Thanksgiving shopping weekend has officially become the biggest social media event of the year, garnering more discussion on Facebook and Instagram than even the most recent Super Bowl. According to an email from Facebook to Social Pro Daily, more than 130 million people talked about Black Friday, Small Business Saturday, and Cyber Monday this […]
Every small business person knows there is no marketing quite as powerful as word-of-mouth. No matter what you promise in your ads, it won’t pack quite the punch as a positive, well-written review for your business. But, what if you could turn your positive reviews into your ads? With the help of Google’s #SmallThanks Hub, […]
As Google has continuously demoted their organic listings for search results, local SEO has risen in prominence. Instead of aiming for the top search spot, more and more businesses are prioritizing claiming the top place in Google’s local search results – which typically appear before any organic listings. Of course, getting the top spot in […]
