Not long ago, it seemed like every business website had a “Testimonials” page filled with reviews and references from either past-customers or fellow members of their industry. If you have a keen eye, though, you might have noticed these pages are slowly falling out of use in favor of posting your Google, Yelp, and other […]
in a year full of scandals and congressional inquiries, people appear to be changing how they use Facebook. A new study from Pew Research Center shows that a huge portion of users has taken steps to reduce their usage and increase their privacy within the past year. Interestingly, the findings show that users are specifically […]
Facebook is running an extremely limited test letting just five publishers create and test responsive headlines, images, videos, and copy to see which versions of their posts perform better in real time. The new tool allows the select few publishers to test up to four unique versions of any organic post, according to Digiday. It […]
Google is giving advertisers a new tool to predict how their ads will perform before they start running. The new ad strength indicator evaluates responsive and display ads, then rates them on a scale from “Poor” to “Excellent”. The tool also gives specific tips on how you can improve your ads to improve their rating […]
Google is releasing a new label for Google My Business listings highlighting when a business is owned or led by a veteran. Sean O’Keefe, data scientist at Google and a former Staff Sergeant in the US Army announced the new attribute this week while also highlighting the millions of American businesses that are owned by veterans. […]
Google is testing making Posts from Google My Business listings more prominent in search engines, with a unique tab that can appear directly within local search results. The tab will appear when you either search for a specific business or keyword that includes businesses that have created Google Posts. As many smaller businesses with Google […]
Many think that B2B marketing requires a completely different approach than marketing from a business directly to consumers. There is the belief that they B2B audiences don’t use social media or Google the same way that other audiences do and that you have to use a more “old-school” approach. However, a new survey from Clutch […]
Facebook is launching new advertising restrictions on who can promote on their platform to protect users from questionable brands or business practices. The company announced it will no longer allow for bail bond services to promote their businesses on the social network. Additionally, addiction treatment centers will only be allowed to advertise if they have been […]
Google My Business is adding new Insights showing how Posts from businesses are doing. This means you can now monitor your Posts and see what type of content works best for the unique placement. For those unfamiliar, Posts are a feature of Google My Business which allow businesses to create social media-like content and highlight […]
For years, Facebook has made it easy to integrate your other social media accounts from across the web, by allowing users to cross-post content from one platform onto Facebook. For instance, Twitter users were able to share their Tweets on Facebook without ever leaving Twitter’s platform. That all changed last week, however, when Facebook officially […]
