Starting next month, Google will begin requiring brands running Local Service Ads (LSAs) to have an accurate, verified, and related Google Business Profile to continue running their ads. Though LSAs have technically been accessible to any advertisers on Google’s platform, the company has clearly intended them to be linked with Google Business Profiles as part […]
TikTok is taking advantage of its growing popularity as a search engine with Search Ads designed to seamlessly reach users searching for content on the platform. As the company announced this week, it is officially launching Search Ads in the U.S.. While the company has let some select brands place ads on its search results […]
Google Ads is introducing a new system it calls “confidential matching” which provides a new way to protect your first-party data and the confidentiality of your clients while still integrating your data into its measurement tools and audience matching systems. In the announcement, Google says confidential matching will use “special software and hardware known as […]
This week Google announced that it now supports the AVIF file format, making the format eligible to be shown in Google Search and Google Images. Now that the search engine can index and display the popular file format, it will likely become the standard for lightweight high-quality images online quickly. What Is The AVIF File […]
Google’s August 2024 core update started rolling out yesterday and is poised to turn up the heat on sites providing flimsy, irrelevant, or unuseful content. Google Search Advocate John Mueller confirmed the update and said that the update is aimed at improving content quality delivered by the search engine based on feedback Google received since […]
Instagram has significantly shifted how it ranks content across the platform. Head of Instagram, Adam Mosseri recently revealed that the platform has created a new ranking signal that measures the sends per reach content receives. Sends per reach measures the number of times people share posts with friends through direct messages compared to the total […]
Google is ramping up to release its next core algorithm update “in the coming weeks”, likely signaling a major shakeup coming to search results in the near future. The reveal that a core algorithm update is coming came from Google Search Liaison and well-known SEO journalist Danny Sullivan who posted a lengthy message about the […]
Listing menu items in your Google Business Profile and having a busy shop seem to be powerful ways to help your business’s local Google rankings according to a newly published set of tests by SEO expert Claudia Tomina. Google Business Profiles are the central way local shoppers find new and nearby businesses, so keeping your […]
it is all but impossible to rank in the top 10 search results for commercial searches without a substantial number of backlinks.
Despite facing a ban in the United States in the coming months, TikTok continues to expand its features and content options, including longer and longer videos.
