AdWords for Video launched last August, but it took until earlier this month to tack on the much needed analytical tools that have become standard for regular, old AdWords for text.
As Katie Ingram reports for CMS Wire, AdWords for video has added 3 essential tools to help advertisers track who is experiencing their ads.
Reach and Frequency Reporting allows users to see how many unique viewers their ad has received, which seems like something that shouldn’t have taken 6-months to include.
Column Sets takes a company’s marketing goals and shows them relevant metrics to reach said goal. Users can use default columns, such as Website and Conversions or Views and Audience, or make their own out of the available metrics.
GeoMap simply shows where viewers of your ad are located. None of these are groundbreaking inventions, but rather relevant and useful tools to help make AdWords for Video as effective and popular as the original flavor.