So you’ve got your page’s social media profile built. You have an audience in place and a message you want to get out. The question is: when is the best time to unleash that message?
There are a number of factors to consider in order to maximize not only the number of eyes on your message, but also the number of users who will interact with the message. Assuming that the message itself is worthy of ‘RT’ and ‘Likes’, you have to think about who it is you are trying to reach and what they will likely be doing when you are trying to reach them.
For most industries, your consumers will likely be at home when they are cruising through social media with time to click and interact with anything they find interesting. This means that sending out your message on weekends or evenings could get you the best results. However, the exception here would be if your key demographic is suburban housewives. If you’re trying to reach individuals who spend their day at home, then you’ll probably want to reach them before their families return to make their lives hectic.
You will probably notice that posting more gets your more interaction and probably builds your audience too. There is a limit though. Having a steady, consistent stream can paint you as a reliable, familiar source, but it’s easy to cross over into an annoying nuisance who users dread seeing in their news feed.
Be sure to take a moment to peruse the included infographic, courtesy of JCK, and think about when the best time to reach your audience would be.