The Google+ local, which replaced Google Places, now offers store / establishment rating. It gives the searcher/user the ability to rate the place if it’s good or bad place to dine, shop etc. Zagat systems, the partner of Google for the said interface, will collate what the user has entered and it will post the rating of that establishment. On top of that, establishment owners can “customize” their store by uploading photos to get good reviews / ratings. The new Google+ pages are more attractive and the bonus? They’re crawlable. SEO benefits from these pages look very possible.

Read the full article here:
Helping Or Hurting: The Debate Over Google+ Local

Facebook is being accused for ad click fraud and holding an e-commerce store builder, Limited Pressings’ page name in hostage. Although Limited Pressing accuses that 80% of Facebooks’ ad clicks are done by bots, they couldn’t provide any evidence to support this accusation. In the mean time Facebook is justifying that it is not their fault; as advertising in their website is quite complicated and people tend to use them incorrectly which appears as click fraud. Now they are putting up verifiable information to support this justification for Wall Street analysts and armchair tech watchers to verify.

Read the full article here:
Facebook Responds to Accusations of Click Fraud, Holding Page Name Hostage – Search Engine Watch

Remarketing is a relatively new concept that allows business owners to better tailor their advertisements through Google AdWords to their customers. When a customer views a site, their previous browsing is taken into account and the original site owner can find their site targeted to the customer more often. These customers will then have a greater awareness of the original site, and are more likely to return. This option is now being offered inside Google Analytics accounts that are attached to Google AdWords accounts. One minor change in the code embedded for Analytics is needed, and this change will allow for information collection from DoubleClick when the cookie is present. This cookie is what allows for remarketing to occur.

Read the full article here:
Remarketing Now Available With Google Analytics – Marketing Land

In midst of your business and other responsibilities, it is always better to hire a SEO consultancy for search engine optimization to overcome your competitors lead in search engine results. The five things to be considered while choosing a SEO consultant agency are: 1) The agency should have experience in navigating through search engine updates effectively. 2) Watch out for agencies promising improbably good results because they might not be legitimate. 3) Check out the presence and publicity of the consultancy in search industry. 4) Go for consultancy with good customer review. 5) Cost charged for the provided services.

Read the full article here:
5 Things You Need to Know When Hiring an SEO Consultant – Entrepreneur

If you are an owner of an e-commerce site, then there are several steps that you may want to be aware of to prepare your site for Google Shopping. Following these five steps that have been outlined can help you get started and will make your e-commerce business stand out on Google Shopping.

Read the full article here:
5 Steps to Prepare for Google Shopping – Practical Ecommerce