As Google changes their algorithm, often anyone doing SEO has to change their approach to manage SERP climbing, as well. Here is a quick list of 10 old SEO techniques that don’t have the same ability they used to:

  1. Article Submissions
  2. Press Releases Without Anything Newsworthy
  3. Reciprocal Linking, Link Exchanges
  4. Creating Thin Content
  5. Losing a Voice to Automation
  6. Ignoring Social Signals
  7. Implementing Tactics Without a Strategy (applies to 1-6 above)
  8. Focus on Rankings
  9. Focusing on Google Only
  10. Ignoring Design

All of these are tempting tactics that used to be effective (in some cases, things you could get away with). Now these are things that can’t be counted on in the same way.

For more details on each point, check out the article linked below, by Greg Habermann.

Read the full article here:
10 Old SEO Methods You Need to Stop

Steve Wozniak from Apple recently talked to an audience and shared his concern with cloud computing. He refers to the lack of ownership of content and the relevant lack of control. If he’s right, then when we trust all of our content (personal or business) to the cloud, we may be up a creek without a paddle if something goes awry inside the cloud.

Read the full article here:
Apple Co-Founder Wozniak Believes Cloud Computing is a Brewing Storm

If your website is one of the top 1% of the total 141 million active webpages, the standard SEO guidelines apparently do not apply to you. While the top web sites can ignore the fundamental optimization rules, it is important for the remaining 99% of the websites to follow standard SEO rules with care. There are solid reasons for this – to find out if you are part of the 99% and what to do if you are not, check out the article linked below.

Read the full article here:
SEO Doesn’t Matter…To The 1% – Huffington Post

Building links is a task that can be made easier with a few tips. Adding social sharing tools to blog articles is a start. Having readers share these articles helps to spread the word. Creating a regular electronic newsletter will also increase the odds of having a link shared. It is important to note what kind of blog post is being used, and to use things like how-to posts, interviews, live blogs, and infographics.

Read the full article here:
101 Ways to Link Build in 2012

There are some key online issues to consider before changing a business name. First, recognize that it is going to cause issues with identity and branding – users, databases, etc. recognize your business by that name. If you do change, you need to update the change in business and internet directories, inform your contacts, involve your clients, and include keywords commonly used in internet searches to minimize the chance of being lost in the name change. Remember to keep the internet domain name – that is a good way to lose your rankings on internet search engines, and thus potential customers!

Read the full article here:
The SMB Guide To Changing Business Names & SEO

Thanks to Rob Pell for the following guest post:

Much has been made of psychology in retail. The methods in which store managers and planners arrange their stock into “hot zones” and “cold zones”, the different sorts of music they pipe onto the shop floor, the colours they use to alert you to offers and on point of sale displays; all of these things are carefully calculated to make you, the consumer, buy something.

It follows, then, that similarly sophisticated psychological processes are used online. If you think about it, of course they are; how else would one business get the edge on another business if not by employing such strategies.

Enhancing the Value

One of these psychological tactics is to enhance the value of the product or service advertised online. The psychology behind this relates to the inherent human sense of self-interest: we as a species like to feel that we are getting a good deal and not being ripped off, this also appeals to our sense of self-confidence and pride.

To appeal to these natural human traits, you might want to consider bundling your product or service up with an additional extra or a ‘free gift’. Anything that you can add that can increase the apparent value of your product without eating into your overheads will have a marked impact on your profits.

You could even introduce a voucher or e-code system which rewards consumer loyalty. As long as you are giving the consumer the impression that they are getting a truly unmissable bargain, the psychology is working.

Focus on Solutions

This tactic is born out of a very simple piece of psychology; humans are likely to become despondent when presented with a problem, but become empowered when presented with a solution.

When marketing your product or service online – whether by Facebook, Twitter, and RSS feed or other medium – be sure to present it in the form of a solution to a problem, as opposed to simply a problem.

For example, you might be selling an eBook relating to SEO techniques and your advertising spiel might go something like this: “improve your rank on Google with this eBook.”

Of course, this sentence is crass and sales-y but I use it to illustrate a point; presenting your potential customers with a solution to problem will promote a positive response within them, making them more likely to part with their cash. Used in conjunction with targeted marketing – where you aim your marketing campaign directly at a demographic with relevant interests – this becomes even more effective.

Be Realistic

After many years of online gossip, rumours and speculation in the fields of sport, science and celebrity culture, the internet browsing public have become hardened. They no longer believe everything they read and instead approach what they see online with an air of cynicism.

To counteract that cynicism your claims must be believable. Too many fledgling internet marketers have gone down the route of offering goods and services that sound too good to be true. The newly savvy public know that most of time they are.

Instead, speak to your audience plainly and confidently and use as many examples as you can to gain the trust of your potential customers. Only when this trust is gained can you subtly subvert their cynicism and convert a potential customer into a customer.

Rob Pell is a marketing enthusiast, all round geek and happy employee of Simplifydigital, the UK broadband, digital TV and home phone experts. Simplifydigital are accredited by Ofcom and provide independent consumer advice on digital services.

Has Goggle Penguin damaged your sites ratings? Do you need help in the confusion left behind? Find out more about Google Penguin, Naked URLs, Brand Anchors, Brand-keyword hybrid anchors, Universal/junk anchors, and how to raise your ratings. What was great pre-Penguin could now be catastrophic post-Penguin. Beat the rating you have by learning how Google Penguin works.

Read the full article here:
Post-Penguin SEO Link Building: The Naked (URL) Truth – Search Engine Journal

Hackers are at it again, this time targeting the Olympics and all the fans trying to stay in the know with what’s going on. Find out how hackers are turning life-changing events into viruses and malware through SEO tricks, and what you may be doing to increase your chances of falling victim to the nasty assaults.

Read the full article here:
Olympics hit by SEO poisoining, as black hat hackers change tactics – SC Magazine UK

Infographics may be amazing for nearly anyone who comes across them, but they aren’t the only thing you need to use to create brand or website awareness. Sure, the like buttons and visuals come in super handy, but have you forgotten anything else you can use to make infographic publishing that much better? Find out what you may be lacking!

Read the full article here:
Infographic Publishing: Did You Include an Embed Code?

Internet Retailer ran a recent survey that focused on the search engine marketing in Google and Bing. The survey found that people have had a negative reaction to the new searching and ranking policies introduced by Google and have reported a substantial ranking drop from revisions like Panda. Bing is poised to have increased business in its future with a higher number of advertisers looking to increase spending with Microsoft adCenter. Does this survey hold truth in its outlook of an increase in revenue for Microsoft from ad spend?

Read the full article here:
Internet Retailer Survey: Search marketing –