The TMO Blog

Google Introduces New Widgets For Online Retailers

Google has recently added two new widgets that online stores can use to verify they are reliable sellers and win over online shoppers.

TikTok Says Search Ads Campaigns Drive 2x Purchase Lift

TikTok says its Search Ads campaigns help drive big increases to both engagement and purchases as its search engine grows in popularity.

Google Adds Loyalty Offerings To Ads and Product Listings

Advertising, Google

Google is giving online retailers new tools to highlight special offers and benefits to their most loyal customers. The new “loyalty offerings” available in Google Ads and Merchant Center add specialized tags to product listings that showcase…

Google Says AI-Generated Images Won’t Hurt Your Site’s Rankings

AI, Google, SEO

Google’s Gary Illyes recently explained that Google’s search engine treats AI-generated images essentially the same as any other images.

Google Says You Don’t Need Special SEO For AI Overviews

AI, Google, SEO

While AI overviews upend much of how we look for information online, marketers have been split on how to respond. Some say that traditional SEO is all that is necessary to get your site cited by Google’s AI overviews, while others have been…

LinkedIn Reveals The Recipe For Successful B2B Video Ads

Advertising

LinkedIn’s Creative Labs has released a comprehensive report on the state of B2B video advertising, breaking down what fuels video views, shares, and engagement based on data from over 13,000 video ads. Video Drives Online Success The…

Microsoft Ads Removed Over 1 Billion Spam Ads In 2024

Advertising, Security

Microsoft Ads removed or restricted over 1 billion ads for policy violations throughout 2024, according to the company’s latest trust and safety summary. The company says the spike in removed or restricted ads comes in response to a rise…

TikTok Adds AI Tools To Create Videos Off Text Or Product Images

AI, Social Media Marketing

TikTok is rolling out new generative AI tools that will allow brands to create unique video content based on just their product images or short text prompts. The new tools are a new part of the social platform’s Symphony suite, a…

New Research Shows SEO Is Key For Appearing In AI Overviews

AI, SEO

Based on an analysis of over 25,000 user searches, websites that rank at the top of Google’s traditional search results appeared in AI search answers at least 25% of the time. This means that even in the era of increasing zero-click…