The TMO Blog

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Google Experts Share The Two Most Common Crawling Issues

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Crawling and indexing issues are one of the most damaging SEO issues a site can have. Not only do they hurt your rankings, making your business and products less visible in search results. These types of issues can completely prevent pages…
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U.S. Google Searches Per Person Dropped Sharply in 2025

A new study of data from millions of real users found a significant drop in how often people in the United States are making searches on Google compared to just a year previous. 
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Ads Are Coming To ChatGPT

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OpenAI has announced that it will begin testing ads within ChatGPT soon, creating a potential new major advertising channel for brands. 
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Google Reduces Audience Segment Limits, Opening Remarketing And More To Smaller Brands

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Google recently announced a major change to its ad platform that opens up some of its most powerful advertising tools for smaller businesses.
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Google Says To Optimize For Humans, Not For AI

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In a recent episode of the Search Off The Record podcast, Google’s Danny Sullivan and John Mueller spoke about AI and how it has changed search (and how it hasn't)
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YouTube Brings Title A/B Testing To All Creators

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YouTube is giving creators a new tool that makes A/B testing titles for their videos easy. This means any creators with access to advanced features will be able to guarantee they are using the most engaging titles that drive the most clicks…
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Report Indicates LLMs.txt Files Have No Impact On AI Visibility

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LLMs.txt files, an increasingly popular method to improve visibility in AI search, may not be as effective as previously thought.
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Google’s Expert Martin Splitt Urge Caution About Relying On SEO Tools

Automated tools and audits can be essential parts of your online marketing toolkit when used to get a more complete view of your site, but Google’s Martin Splitt cautions sites from relying too heavily on these tools.  In a recent…
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Google’s VP of Search Talks AI and Why People Still Want Human Perspectives

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Google VP of Search, Liz Reid, recently spoke with The Wall Street Journal in a revealing interview focusing on the company’s approach to content as AI becomes more deeply integrated in both its search engine and society at large.
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