The TMO Blog

Google Reduces Audience Segment Limits, Opening Remarketing And More To Smaller Brands

Google recently announced a major change to its ad platform that opens up some of its most powerful advertising tools for smaller businesses.

Google's Search Off The Record podcast banner image

Google Says To Optimize For Humans, Not For AI

AI, Google, SEO

In a recent episode of the Search Off The Record podcast, Google’s Danny Sullivan and John Mueller spoke about AI and how it has changed search (and how it hasn't)

YouTube Brings Title A/B Testing To All Creators

Video, YouTube

YouTube is giving creators a new tool that makes A/B testing titles for their videos easy. This means any creators with access to advanced features will be able to guarantee they are using the most engaging titles that drive the most clicks…

Report Indicates LLMs.txt Files Have No Impact On AI Visibility

AI, SEO

LLMs.txt files, an increasingly popular method to improve visibility in AI search, may not be as effective as previously thought.

Google’s Expert Martin Splitt Urge Caution About Relying On SEO Tools

Uncategorized

Automated tools and audits can be essential parts of your online marketing toolkit when used to get a more complete view of your site, but Google’s Martin Splitt cautions sites from relying too heavily on these tools. In a recent…

Google’s VP of Search Talks AI and Why People Still Want Human Perspectives

AI, Google, SEO

Google VP of Search, Liz Reid, recently spoke with The Wall Street Journal in a revealing interview focusing on the company’s approach to content as AI becomes more deeply integrated in both its search engine and society at large.

New YouTube Tools Lets You Track All Your Brand Mentions In One Place

Advertising, Marketing, YouTube

YouTube is making it easy to track mentions of your brand across its platform - including paid ads, collaborations, and organic content - all in one place. The new Brand Pulse report tracks brand mentions across the entirety of YouTube…