The TMO Blog

Report Indicates LLMs.txt Files Have No Impact On AI Visibility

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LLMs.txt files, an increasingly popular method to improve visibility in AI search, may not be as effective as previously thought.
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Google’s Expert Martin Splitt Urge Caution About Relying On SEO Tools

Automated tools and audits can be essential parts of your online marketing toolkit when used to get a more complete view of your site, but Google’s Martin Splitt cautions sites from relying too heavily on these tools.  In a recent…
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Google’s VP of Search Talks AI and Why People Still Want Human Perspectives

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Google VP of Search, Liz Reid, recently spoke with The Wall Street Journal in a revealing interview focusing on the company’s approach to content as AI becomes more deeply integrated in both its search engine and society at large.
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New YouTube Tools Lets You Track All Your Brand Mentions In One Place

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YouTube is making it easy to track mentions of your brand across its platform - including paid ads, collaborations, and organic content - all in one place.  The new Brand Pulse report tracks brand mentions across the entirety of YouTube…
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Google Introduces New Widgets For Online Retailers

Google has recently added two new widgets that online stores can use to verify they are reliable sellers and win over online shoppers.
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TikTok Says Search Ads Campaigns Drive 2x Purchase Lift

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TikTok says its Search Ads campaigns help drive big increases to both engagement and purchases as its search engine grows in popularity.
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Google Adds Loyalty Offerings To Ads and Product Listings

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Google is giving online retailers new tools to highlight special offers and benefits to their most loyal customers. The new “loyalty offerings” available in Google Ads and Merchant Center add specialized tags to product listings that showcase…
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Google Says AI-Generated Images Won’t Hurt Your Site’s Rankings

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Google’s Gary Illyes recently explained that Google’s search engine treats AI-generated images essentially the same as any other images.
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Google Says You Don’t Need Special SEO For AI Overviews

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While AI overviews upend much of how we look for information online, marketers have been split on how to respond. Some say that traditional SEO is all that is necessary to get your site cited by Google’s AI overviews, while others have been…
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