What if I told you there was a simple five step process you can use to create great quality logos? Seems to good to be true? It kind of is. There are no shortcuts to great logos, because you always have to put the work in during every step, but if your problems stem from not knowing where to get started rather than simply skimping on the effort, Martin Christie’s five step process may be just what you need.
Every designer might have their own work flow, but if you don’t have one in place you are sacrificing efficiency and most likely quality. Christie’s process starts where every good design should, with a design brief, and walks you through every step all the way up to the presentation. He simplifies it into the image below, but to get the full idea of the process, you should see it in his own words over at Design Instruct.