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Most companies perceive getting negative attention or negative reviews as a purely bad thing.  However, any type of attention is good for SEO.  It will build up links, it puts eyes on the company.  And in the case that the bad review or bad attention is a minor part of what is overall a good reputation for the company, getting eyes on the company (even in this way) can be a very good thing.

Also, a balance of positive and negative attention tends to make a company look more legitimate, so this can also make this negative aspect bring positive points.

For SEO, any links that point back to the site (even if for negative reasons) will increase PageRank and sometimes may even affect keyword ranking in a good way.  I wouldn’t recommend searching for negative attention, but getting some is not always a bad thing.  SEO Consult in the UK has more details on why this is.

It looks like holiday shopping this year has moved even more heavily online.  As companies are realizing that more people are actively searching online for their commercial searches, they’re starting to see the value of search engine optimization.

Because of this, the IT industry is starting to anticipate a high demand for SEO skills in 2010.  (Yay for us professional SEOs!)  In Great Britain alone, demand for SEO and online marketing skills went up by 40% last year.

The skills of SEO, pay per click management, social media marketing and web design are all being looked for, ideally in a combined package.  SourceWire has all the details in an article based on this story in the UK.  (And I have to add a little something something here – Tulsa Marketing Online does in fact do SEO, PPC, social media and web design.  Wink, wink, nudge, nudge.)