Google is launching a new way to promote your brand with smart campaigns in Google Maps called Promoted Pins – and they are free for advertisers through September.
Until the end of September 2020, advertisers running smart campaigns who also have a GMB listing will not be charged for any clicks, calls, or sales generated from these pins.
Promoted pins help showcase specific or unique services your business offers, like curbside service, delivery, or pickup.
“Every month, over 1 billion people use Google Maps to see what’s around them, search for businesses, and find directions. Promoted pins on Google Maps help your business stand out during these moments by displaying a prominent, square-shaped Google Maps pin.”
The company says the decision to make the ad unit free came from wanting to help small businesses get back on their feet after the nation-wide lockdowns.
Promoted pins have already started rolling out to smart campaign advertisers and should be fully available within the next few weeks.