Tag Archive for: PPC

3 Reasons Google Remarketing is Great For Your Site

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Google Remarketing was recently updated to make it easier to set-up and easier to use. In case you aren’t familiar, Google Remarketing allows you to present users, who were previously on your site, with relevant ads as they continue browsing the web.

Marc Weisinger, of Search Engine Watch, has three key reasons you should be using one of the most powerful tools available to online marketers.

1. It’s Simple and Easy

Previously, implementing the remarketing code was a several step process. Now, you install one simple code in the footer of each page of your site and get on with your day. You can’t get much easier than one step.

2. The Possibilities are Endless

With the universal tag in place, you can use the Adwords interface to target specific groups. How specific? Well, that is up to you.

Want to target only those users who landed on a promotion page? Done.

Want to target only users who added a product to their cart, but didn’t end up buying? Done.

Plus, each new target group you set up gets the benefit of the cookies already stored by your universal tag.

3. Target Positive or Negative Audience

Before starting your next email marketing campaign, use the Adwords interface to target users who click through from your email to your site.

Alternatively, you can instead choose to exclude those users because, afterall, they sound pretty loyal and engaged already. That way, you don’t bombard them with your ads and are sure to instead target those users that may have seen your email but weren’t convinced right away.

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AdWords Unveils Shared Budgets

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If you’re using AdWords to advertise your business online, you’ll definitely want to look into their newest option, Shared Budgets, which was announced Monday on the Adwords blog.

Shared Budgets is exactly what it sounds like. Adwords let’s you set a daily allowance for how much you’d like to spend across any number of campaigns. Let’s say $100 total. You can then allocate a portion of that to each campaign. With Shared Budgets, any money that one campaign doesn’t use in a day gets automatically reallocated to another campaign that is seeing increased use. This way, you get the most out of the campaign that’s currently getting the most attention without having to constantly tinker with the budget allocation yourself.

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New AdWords Help From Google Directly

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This is pretty big news.  Google’s just released (on 9/9/10) a new site, called the Google AdWords Small Business Center.  This is a site dedicated to helping people learn more about how to use AdWords or how to improve existing accounts.

There are several lessons here, with tips and even a link to the AdWords Beginners’ Guide.  It looks to be a good place for people to learn about AdWords, although the site by itself doesn’t appear to be fully comprehensive.  However, they do include links to other pages, including a link that allows you to search for an AdWords Pro (such as myself, yes, I am an AdWords Pro) to help take care of all of the work involved in managing your AdWords account.

At any rate – if you’re having trouble with your AdWords account in any way, I recommend checking out Google’s new Small Business Center.  It might give you the help you’re looking for.

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AdWords Split Test Update, Beta Testing

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Google AdWords has a new tool they’re trying out.  It’s called the AdWords Campaign Experiments (or ACE).  It’s taking some testing that normally takes a while and making it faster. Read more

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Domain Typos Can Be Worth A Lot

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As everyone knows, typing in a domain doesn’t always give you the site you intended to hit.  And typos like this happen all the time.  There are people who have realized this and are making money from it.

There are two ways to make money from domain typos – either by using PPC and bidding on these typos (and then making money from the traffic you get on these usually cheap keywords), or by registering these domains and putting ads on the site for them.

The people that do the latter are called “typosquatters”.  And there’s potentially a lot of money in the ads for higher traffic domain typos.  Keep in mind that if the owners of the real domain notice you doing this, they can ask you to take the site down.

Whether or not typosquatting is ethical is a subjective question, but the fact is that some people make a ton of money from it, and so does Google.  You can find out more about this and the figures involved in this article from Sideways News.

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Microsoft and Yahoo Join Forces for PPC Advertising

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I got an email from Microsoft adCenter promoting the new alliance between Yahoo and Microsoft.  They’re calling it “Search Alliance“.  The aim is to have their online paid advertising fully unified before the 2010 holiday season, although they did say that they’ll wait until 2011 if they “determine this will be more effective”.

Microsoft bought out Yahoo, so now the primary tool behind both search engines will be Bing, and behind the pay per click (and other paid online advertisements) will be adCenter.  The Search Alliance has stated that each company will “continue to have differentiated consumer search experiences”.  Not sure exactly how they’ll pull that off with the same search engine for both, but they may just mean the search interface.

The support will be broken apart, Yahoo supporting the bigger advertisers, and Microsoft will provide support to “self-service” advertisers.  They are combining their platforms for the advertising audience, so ads put together under this new alliance will reach consumers using either search engine.  The Search Alliance brags that advertisers of all sizes will now be able to have access to a combined audience of nearly 577 million worldwide searchers.

At any rate, this is pretty big news – Yahoo and MS pulling together to battle the mighty Google.  I expect this may be an epic battle.

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SEO in Fortune 500 Companies? Not Always Good

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It appears that Fortune 500 companies on the whole have not caught up to the internet marketing needed to rank well for their primary keywords.  And many of them still don’t use pay per click marketing, even though the combination of the ones that do spend about 3 and a half million dollars daily for their keywords.

The interesting thing here is with those millions being spent, you’d think they would put the money into SEO to push their primary keywords to the top of the listings, but it appears that they are not doing this.  The companies are still improving on their listings, but it’s still a minority that are even breaking the top 50 in the SERP list for their primary keywords.

MediaPost has an article with details on the exact figures involved in the Fortune 500 SEO results, as well as their PPC figures.

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SEO vs. PPC – Will Use of One Increase with Demand of Another?

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As companies begin using more and more online marketing, SEO is only going to get more difficult to do well.  In some cases, businesses are worried spammers are going to get the organic listings more readily and are starting to look to PPC marketing for their search result answers.

This is something that’s come to notice mainly from Google’s real-time search results that were recently added.  This addition favors fresh topical content, over quality results Google’s algorithm can find.  This is something that spammers can get into very easily, and this is why more companies are starting to consider PPC and AdWords, where spammers are not able to get into at all.

HighPosition.net has more detail on this story.

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SEO Jobs: Demand is Going Up For SEO Skills

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It looks like holiday shopping this year has moved even more heavily online.  As companies are realizing that more people are actively searching online for their commercial searches, they’re starting to see the value of search engine optimization.

Because of this, the IT industry is starting to anticipate a high demand for SEO skills in 2010.  (Yay for us professional SEOs!)  In Great Britain alone, demand for SEO and online marketing skills went up by 40% last year.

The skills of SEO, pay per click management, social media marketing and web design are all being looked for, ideally in a combined package.  SourceWire has all the details in an article based on this story in the UK.  (And I have to add a little something something here – Tulsa Marketing Online does in fact do SEO, PPC, social media and web design.  Wink, wink, nudge, nudge.)

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Basics on Quality Score – What It Is

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Just a quick post.  I put a tip on DailySEOTip about Google AdWords’s Quality Score.  I tried to make it short and sweet, although you do need to understand all of the acronyms (CTR, CPC, etc.) to understand it fully.

I do think it’s worth understanding because of the fact it can make a difference between a $0.30 click and a $5.00 click (seriously).  So if you use AdWords at ALL, learn about it – if not from me, then somewhere else, but it’s definitely worth investigating.

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