If you’re using AdWords to advertise your business online, you’ll definitely want to look into their newest option, Shared Budgets, which was announced Monday on the Adwords blog.
Shared Budgets is exactly what it sounds like. Adwords let’s you set a daily allowance for how much you’d like to spend across any number of campaigns. Let’s say $100 total. You can then allocate a portion of that to each campaign. With Shared Budgets, any money that one campaign doesn’t use in a day gets automatically reallocated to another campaign that is seeing increased use. This way, you get the most out of the campaign that’s currently getting the most attention without having to constantly tinker with the budget allocation yourself.