It appears that Fortune 500 companies on the whole have not caught up to the internet marketing needed to rank well for their primary keywords.  And many of them still don’t use pay per click marketing, even though the combination of the ones that do spend about 3 and a half million dollars daily for their keywords.

The interesting thing here is with those millions being spent, you’d think they would put the money into SEO to push their primary keywords to the top of the listings, but it appears that they are not doing this.  The companies are still improving on their listings, but it’s still a minority that are even breaking the top 50 in the SERP list for their primary keywords.

MediaPost has an article with details on the exact figures involved in the Fortune 500 SEO results, as well as their PPC figures.

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